Audience monetization Automotive News serves a large B2B audience across manufacturers, suppliers, dealers and marketers through print, digital editions, newsletters, podcasts and events, creating multiple sales opportunities. Propose sponsored content, display advertising, programmatic packages and custom lead-generation webinars or research reports across their channels.

Digital events With ongoing daily news, video series and events, there is potential to monetize through sponsor slots, premium webinars, co-branded video series and audience data partnerships. Suggest turnkey sponsorships, content series with performance metrics, and distribution across YouTube and AutoNews TV to extend reach.

Dealer network expansion The acquisitions of McGeorge Toyota and Pendragon indicate active dealer network growth, presenting opportunities to sell dealer-focused software and services such as CRM, DMS, digital retail tools, inventory management or marketing automation tailored for auto retailers. Propose partnerships for integrated marketing, lead generation, and training programs.

Regional focus Headquartered in Detroit with strong ties to the US automotive manufacturing ecosystem, there is demand for regional advertising packages and market intelligence services targeted at Michigan manufacturers and suppliers. Propose localized sponsorships, regional newsletters, or co-branded market insights.

Data partnerships Automotive News relies on a modern digital publishing stack and has capabilities in programmatic advertising and audience data. This creates a path for data partnerships, audience targeting enhancements, content personalization or analytics/measurement services. Suggest data-driven ad tech partnerships, identity resolution, and cross-channel measurement offerings.