Insights

Strong Market Presence AutoTraderSA boasts a highly trafficked platform with over 5 million visits per month and an extensive inventory of over 70,000 vehicles, demonstrating a robust customer engagement potential and a large user base ripe for targeted marketing and advertising solutions.

Innovative Technology Adoption The company recently introduced AutoTrader Intelligence, an AI-focused suite of dealer tools, highlighting an openness to advanced technology integrations, offering opportunities for partnership in AI-driven marketing, data analytics, and digital solutions.

Strategic Partnerships Collaborations with notable partners such as Caranddriver and participation in awards events like the Great British Fleet Awards indicate a strategic positioning in the automotive and fleet markets, providing avenues for co-marketing, sponsorships, and fleet management solutions.

Market Expansion Potential With a leadership position in South Africa and its recent recognition in international events, AutoTraderSA is positioned for potential regional expansion opportunities or product diversification, which could open sales channels in adjacent markets.

Customer-Centric Features The launch of dealer ratings and reviews demonstrates a focus on transparency and user trust, presenting opportunities to offer reputation management, review aggregation, and customer engagement solutions to enhance their platform's value proposition.

Similar companies to AutoTraderSA

AutoTraderSA Tech Stack

AutoTraderSA uses 8 technology products and services including DoubleClick Ad Exchange (AdX), AppNexus, Open Graph, and more. Explore AutoTraderSA's tech stack below.

  • DoubleClick Ad Exchange (AdX)
    Advertising
  • AppNexus
    Advertising
  • Open Graph
    Content Management System
  • Google Fonts API
    Font Scripts
  • RequireJS
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Azure Front Door
    Load Balancers
  • WhatsApp
    Social Sharing

Media & News

AutoTraderSA's Email Address Formats

AutoTraderSA uses at least 1 format(s):
AutoTraderSA Email FormatsExamplePercentage
First.Last@autotrader.co.zaJohn.Doe@autotrader.co.za
64%
First@autotrader.co.zaJohn@autotrader.co.za
24%
Fir.Last@autotrader.co.zaJoh.Doe@autotrader.co.za
8%
First.MiddleLast@autotrader.co.zaJohn.MichaelDoe@autotrader.co.za
4%

Frequently Asked Questions

Where is AutoTraderSA's headquarters located?

Minus sign iconPlus sign icon
AutoTraderSA's main headquarters is located at 154 Bram Fischer Drive Randburg, Gauteng 2194 South Africa. The company has employees across 5 continents, including AfricaEuropeNorth America.

What is AutoTraderSA's phone number?

Minus sign iconPlus sign icon
You can contact AutoTraderSA's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AutoTraderSA's official website and social media links?

Minus sign iconPlus sign icon
AutoTraderSA's official website is autotrader.co.za and has social profiles on LinkedInCrunchbase.

What is AutoTraderSA's SIC code NAICS code?

Minus sign iconPlus sign icon
AutoTraderSA's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does AutoTraderSA have currently?

Minus sign iconPlus sign icon
As of April 2026, AutoTraderSA has approximately 151 employees across 5 continents, including AfricaEuropeNorth America. Key team members include Chief Executive Officer: G. M.Head Of Marketing: R. D.Marketing Director Autotrader South Africa: A. L.. Explore AutoTraderSA's employee directory with LeadIQ.

What industry does AutoTraderSA belong to?

Minus sign iconPlus sign icon
AutoTraderSA operates in the Advertising Services industry.

What technology does AutoTraderSA use?

Minus sign iconPlus sign icon
AutoTraderSA's tech stack includes DoubleClick Ad Exchange (AdX)AppNexusOpen GraphGoogle Fonts APIRequireJSjQueryAzure Front DoorWhatsApp.

What is AutoTraderSA's email format?

Minus sign iconPlus sign icon
AutoTraderSA's email format typically follows the pattern of First.Last@autotrader.co.za. Find more AutoTraderSA email formats with LeadIQ.

When was AutoTraderSA founded?

Minus sign iconPlus sign icon
AutoTraderSA was founded in 1992.

AutoTraderSA

Advertising ServicesGauteng, South Africa51-200 Employees

AutoTrader.co.za is a professional online automotive marketplace. Proud of our 27-year history. Our people work hard to ensure that we are indisputably the leading media market space for buyers & sellers across all types of vehicles!

Our website, mobile site and mobile apps enjoy more than 5 million visits per month.  Equally impressive is our inventory of over 70 000 vehicles. Have a look at https://www.autotrader.co.za

AutoTrader, SA’s No.1 for buying and selling used and new cars. The fastest and easiest way to find cars, bikes, leisure, boats, trucks, commercial, plant, farm, car spares, accessories and more. The trusted motoring marketplace.


Visit autotrader.co.za on desktop, mobile or download our Android or iOS applications.

Section iconCompany Overview

Headquarters
154 Bram Fischer Drive Randburg, Gauteng 2194 South Africa
Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1992
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    AutoTraderSA's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    AutoTraderSA's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.