What is AutoTraderSA's NAICS code?

AutoTraderSA's NAICS code is 541613 (Marketing Consulting Services).

Insights

Market Dominance AutoTraderSA is a leading online automotive marketplace in South Africa with a 27-year history and a high-visibility platform attracting over 5 million visits per month and an inventory exceeding 70,000 vehicles, presenting a strong audience for advertising, sponsorships, and premium listing opportunities.

Strategic Partnerships Recent and ongoing partnerships with Dynamic DNA, Naspers Labs, Afrika Tikkun, PCR Devco, Devco Group, and Epic Outdoor indicate a readiness to collaborate on skills development, community initiatives, and large-scale advertising placements such as digital billboards, creating cross-selling opportunities for ad tech, training programs, and enterprise solutions.

AI Driven AutoTrader Intelligence, an AI-focused suite of dealer products revealed at Dealer Connect 2025, signals a push toward data-driven offerings for dealers, presenting upsell opportunities for advanced analytics, targeting, and inventory optimization solutions.

Multichannel Reach With presence across desktop, mobile site, and iOS/Android apps and usage of multiple ad technologies (Facebook Ads, Google AdSense, Google Tag Manager, etc.), there is ample potential for cross-channel advertising packages, retargeting campaigns, and performance marketing partnerships.

Revenue Growth Potential Revenue range of $25M–$50M and a large dealer ecosystem imply scalable opportunities in premium listings, targeted ad formats, sponsorships for events like infrastructure expos, and enterprise solutions tailored to dealers seeking higher visibility and data insights.

Similar companies to AutoTraderSA

AutoTraderSA Tech Stack

AutoTraderSA uses 8 technology products and services including Facebook Ads, Google AdSense, Jenkins, and more. Explore AutoTraderSA's tech stack below.

Facebook Ads
Advertising
Google AdSense
Advertising
Jenkins
Continuous Integration
Microsoft Excel
Editors
Selenium
Frameworks And Libraries
RequireJS
Javascript Frameworks
jQuery
Javascript Libraries
Google Tag Manager
Tag Management

Media & News

AutoTraderSA's Email Address Formats

AutoTraderSA uses at least 1 format(s):

AutoTraderSA Email Formats	Example	Percentage
First.Last@autotrader.co.za	John.Doe@autotrader.co.za	64%
First@autotrader.co.za	John@autotrader.co.za	24%
Fir.Last@autotrader.co.za	Joh.Doe@autotrader.co.za	8%
First.MiddleLast@autotrader.co.za	John.MichaelDoe@autotrader.co.za	4%

Frequently Asked Questions

What is AutoTraderSA's phone number?

You can contact AutoTraderSA's main corporate office by phone at

+27-11-686-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AutoTraderSA's official website and social media links?

AutoTraderSA's official website is autotrader.co.za and has social profiles on LinkedIn Crunchbase.

What is AutoTraderSA's SIC code NAICS code?

AutoTraderSA's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does AutoTraderSA have currently?

As of July 2026, AutoTraderSA has approximately 156 employees across 5 continents, including AfricaEuropeNorth America. Key team members include Chief Executive Officer: G. M.Head Of Marketing: R. D.Head Of Sales - Gauteng: R. O.. Explore AutoTraderSA's employee directory with LeadIQ.

What industry does AutoTraderSA belong to?

AutoTraderSA operates in the Advertising Services industry.

What technology does AutoTraderSA use?

AutoTraderSA's tech stack includes Facebook AdsGoogle AdSenseJenkinsMicrosoft ExcelSeleniumRequireJSjQueryGoogle Tag Manager.

What is AutoTraderSA's email format?

AutoTraderSA's email format typically follows the pattern of First.Last@autotrader.co.za. Find more AutoTraderSA email formats with LeadIQ.

When was AutoTraderSA founded?

AutoTraderSA was founded in 1992.

AutoTraderSA

Q: What is AutoTraderSA's official website and social media links?

AutoTraderSA's official website is autotrader.co.za. AutoTraderSA has social profiles on LinkedIn.

Q: How many employees does AutoTraderSA have currently?

AutoTraderSA has approximately 156 employees.

Q: What technology does AutoTraderSA use?

AutoTraderSA's tech stack includes Facebook, Windows Server, Google Analytics, Piwik PRO Core, Microsoft IIS.

Advertising ServicesGauteng, South Africa51-200 Employees

AutoTraderSA operates as an online automotive marketplace in South Africa, providing a platform where buyers and sellers can access a large inventory of vehicles and related categories. The service emphasizes quick and easy vehicle discovery across multiple formats, including desktop, mobile sites, and apps, supported by a substantial online audience and traffic.
Based in Randburg, Gauteng, the company serves a broad set of automotive buyers and enthusiasts, positioning itself within the advertising services space as a leading media marketplace for vehicle listings. Recent activity highlights its ongoing partnerships and product developments, including involvement in industry events and collaborations that expand its digital advertising footprint.