Insights

Strong Market Presence AutoTraderSA boasts over 5 million monthly visits and a comprehensive inventory of more than 70,000 vehicles, highlighting its dominant position in the South African automotive marketplace and potential for advertising and partnership opportunities.

Digital Innovation The company's recent introduction of AutoTrader Intelligence, an AI-focused suite of dealer products, indicates ongoing digital transformation efforts, opening avenues for tech-focused collaborations and enhanced data solutions.

Strategic Partnerships Collaborations with well-known brands like Caranddriver and participation in prominent industry events such as Dealer Connect and Fleet Awards suggest strong industry relationships, enabling targeted marketing and co-branded initiatives.

Growth Opportunities With a revenue estimated between $25M and $50M and expanding service offerings like dealer reviews and ratings, there are significant avenues for expanding advertising services, premium listings, and data monetization.

Leadership and Acquisition Owned by the OLX Group since 2017, AutoTraderSA benefits from robust backing and strategic resources, presenting opportunities for joint ventures or expanding product offerings within the automotive and classifieds sectors.

Similar companies to AutoTraderSA

AutoTraderSA Tech Stack

AutoTraderSA uses 8 technology products and services including DoubleClick Ad Exchange (AdX), AppNexus, Open Graph, and more. Explore AutoTraderSA's tech stack below.

DoubleClick Ad Exchange (AdX)
Advertising
AppNexus
Advertising
Open Graph
Content Management System
Google Fonts API
Font Scripts
RequireJS
Javascript Frameworks
jQuery
Javascript Libraries
Azure Front Door
Load Balancers
WhatsApp
Social Sharing

Media & News

AutoTraderSA's Email Address Formats

AutoTraderSA uses at least 1 format(s):

AutoTraderSA Email Formats	Example	Percentage
First.Last@autotrader.co.za	John.Doe@autotrader.co.za	63%
First@autotrader.co.za	John@autotrader.co.za	25%
Fir.Last@autotrader.co.za	Joh.Doe@autotrader.co.za	8%
First.MiddleLast@autotrader.co.za	John.MichaelDoe@autotrader.co.za	4%

Frequently Asked Questions

What is AutoTraderSA's phone number?

You can contact AutoTraderSA's main corporate office by phone at

+27-11-686-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AutoTraderSA's official website and social media links?

AutoTraderSA's official website is autotrader.co.za and has social profiles on LinkedIn Crunchbase.

What is AutoTraderSA's SIC code NAICS code?

AutoTraderSA's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does AutoTraderSA have currently?

As of December 2025, AutoTraderSA has approximately 201 employees across 5 continents, including AfricaEuropeNorth America. Key team members include Chief Executive Officer: G. M.Head Of Marketing: R. D.Marketing Director Autotrader South Africa: A. L.. Explore AutoTraderSA's employee directory with LeadIQ.

What industry does AutoTraderSA belong to?

AutoTraderSA operates in the Advertising Services industry.

What technology does AutoTraderSA use?

AutoTraderSA's tech stack includes DoubleClick Ad Exchange (AdX)AppNexusOpen GraphGoogle Fonts APIRequireJSjQueryAzure Front DoorWhatsApp.

What is AutoTraderSA's email format?

AutoTraderSA's email format typically follows the pattern of First.Last@autotrader.co.za. Find more AutoTraderSA email formats with LeadIQ.

When was AutoTraderSA founded?

AutoTraderSA was founded in 1992.

AutoTraderSA

Q: What is AutoTraderSA's official website and social media links?

AutoTraderSA's official website is autotrader.co.za. AutoTraderSA has social profiles on LinkedIn.

Q: How many employees does AutoTraderSA have currently?

AutoTraderSA has approximately 201 employees.

Q: What technology does AutoTraderSA use?

AutoTraderSA's tech stack includes iOS, UPS, Hotjar, SAP, Bootstrap.

Advertising ServicesGauteng, South Africa201-500 Employees

AutoTrader.co.za is a professional online automotive marketplace. Proud of our 27-year history. Our people work hard to ensure that we are indisputably the leading media market space for buyers & sellers across all types of vehicles!

Our website, mobile site and mobile apps enjoy more than 5 million visits per month.  Equally impressive is our inventory of over 70 000 vehicles. Have a look at https://www.autotrader.co.za

AutoTrader, SA’s No.1 for buying and selling used and new cars. The fastest and easiest way to find cars, bikes, leisure, boats, trucks, commercial, plant, farm, car spares, accessories and more. The trusted motoring marketplace.


Visit autotrader.co.za on desktop, mobile or download our Android or iOS applications.