Insights

Expansion Opportunity Brand has international footprint with locations in NYC, Paris, London, Geneva, Brussels, Berlin and more, plus a recent UK opening. This signals appetite for additional regional growth and potential wholesale or franchising discussions in high-value markets.

Premium Niche Specializes in Merveilleux and gluten-free, low-calorie pastry with a storied 18th century French Directoire aesthetic. Positioning can appeal to gourmet retailers, premium cafes, and hotel patisseries seeking distinctive, lighter pastry options.

Tech & Ecommerce Uses a digital stack including PrestaShop and online presence with Cloudflare. Indicates readiness for online ordering, regional e-commerce campaigns, and loyalty integrations to boost direct-to-consumer sales and cross-border shipments.

Financial Scale Annual revenue in the range of one to ten million with 51-200 employees. Potential partners can target scalable collaborations such as co-branded menus, wholesale supply agreements, or multi-store pop-ups to maximize revenue without immediate capital-heavy commitments.

Brand Credentials Endorsed by high-profile media and awards, including WSJ, NYT, Elle, and Pudlo Paris. Leverage influence for premium partnerships, sponsor collaborations, or limited-edition seasonal products with retailers seeking strong storytelling and prestige.

Similar companies to Aux Merveilleux de Fred

Aux Merveilleux de Fred Tech Stack

Aux Merveilleux de Fred uses 8 technology products and services including iCIMS, WordPress, MySQL, and more. Explore Aux Merveilleux de Fred's tech stack below.

  • Applicant Tracking Systems
  • Content Management System
  • MySQL
    Database
  • Element UI
    Javascript Frameworks
  • PHP
    Programming Languages
  • Cloudflare Bot Management
    Security
  • Video Players
  • Web Analytics

Aux Merveilleux de Fred's Email Address Formats

Aux Merveilleux de Fred uses at least 2 email formats:
Aux Merveilleux de Fred Email FormatsExamplePercentage
First.Last@auxmerveilleux.comJohn.Doe@auxmerveilleux.com
81%
FirstLast@auxmerveilleux.comJohnDoe@auxmerveilleux.com
19%

Frequently Asked Questions

What is Aux Merveilleux de Fred's official website and social media links?

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Aux Merveilleux de Fred's official website is auxmerveilleux.com and has social profiles on LinkedIn.

How much revenue does Aux Merveilleux de Fred generate?

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As of August 2026, Aux Merveilleux de Fred's annual revenue is estimated to be $1M - $10M.

What is Aux Merveilleux de Fred's SIC code and NAICS code?

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Aux Merveilleux de Fred's SIC code is 2052 - Cookies and Crackers and NAICS code is 722 - Food Services and Drinking Places.

How many employees does Aux Merveilleux de Fred have currently?

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As of August 2026, Aux Merveilleux de Fred has approximately 179 employees across 3 continents, including Europe, North America and Asia. Key team members include Director: F. V., Operations Manager: J. G. and Vendeuse: A. Z. Explore Aux Merveilleux de Fred's employee directory with LeadIQ.

What industry does Aux Merveilleux de Fred belong to?

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Aux Merveilleux de Fred operates in the Food and Beverage Services industry.

What technology does Aux Merveilleux de Fred use?

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Aux Merveilleux de Fred's tech stack includes iCIMS, WordPress, MySQL, Element UI, PHP, Cloudflare Bot Management, Vimeo and Piwik PRO Core.

What is Aux Merveilleux de Fred's email format?

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Aux Merveilleux de Fred's email format typically follows the pattern of First.Last@auxmerveilleux.com. Find more Aux Merveilleux de Fred email formats with LeadIQ.

When was Aux Merveilleux de Fred founded?

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Aux Merveilleux de Fred was founded in 1982.
Aux Merveilleux de Fred logo

Aux Merveilleux de Fred

Food and Beverage ServicesNew York, United States51-200 Employees

Aux Merveilleux de Fred is an artisan French pastry brand that specializes in meringue-based confections and brioches. Its signature Merveilleux features airy meringue layers enrobed with whipped cream and chocolate flakes, drawing on a traditional French recipe reinvented by Chef Fred Vaucamps in 1982. The offerings come in a range of sizes and flavors and are noted for a low-calorie and gluten-free profile, appealing to consumers seeking lighter pastry options.

Headquartered in New York City, New York, the company operates within the food and beverage services sector and maintains an international footprint with a presence in cities including New York, Paris, London, Geneva, Brussels, and Berlin. The brand traces its origins to the French pastry tradition and to the work of Chef Vaucamps, who adapted the Merveilleux for contemporary palates. In 2022, press coverage noted the opening of a new location in Montreal, signaling ongoing geographic expansion.

Section iconCompany Overview

SIC Code
2052 - Cookies and Crackers
NAICS Code
722 - Food Services and Drinking Places
Founded
1982
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Aux Merveilleux de Fred's revenue is estimated to be in the range of $1M - $10M

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