Insights

Premium Product Appeal Aux Merveilleux de Fred’s focus on artisan, French-style pastries with unique nutritional profiles, such as low-calorie and gluten-free offerings, positions it as an attractive choice for health-conscious and high-end consumers seeking gourmet dessert experiences.

International Expansion The recent opening of new locations in Montreal and the UK demonstrates the company’s growth strategy and opens opportunities to introduce its signature products to diverse markets, encouraging partnerships with distributors, retailers, and hospitality venues abroad.

Strong Brand Recognition Recognition from major media outlets and awards, including being named one of the best Paris pastries and winning the Best Paris Pastry Chef, enhance the company’s credibility and present opportunities to collaborate on branded events, licensing, or premium retail placements.

Digital Marketing Tools Utilizing modern tech stack elements like WordPress and social media plugins indicates an active online presence, which can be leveraged to connect with food influencers, promote new flavors or store openings, and generate online sales channels.

High-Quality Craftsmanship Fred Vaucamps’ emphasis on traditional recipes reinvented with a modern twist offers opportunities for bespoke product collaborations, private label offerings, or limited edition collections targeting gourmet retail and specialty food markets.

Similar companies to Aux Merveilleux de Fred

Aux Merveilleux de Fred Tech Stack

Aux Merveilleux de Fred uses 8 technology products and services including Cloudflare, Google Fonts API, Twemoji, and more. Explore Aux Merveilleux de Fred's tech stack below.

  • Cloudflare
    Content Management System
  • Google Fonts API
    Font Scripts
  • Twemoji
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • PHP
    Programming Languages
  • Recruitee
    Recruitment Marketing
  • Cloudflare Bot Management
    Security

Aux Merveilleux de Fred's Email Address Formats

Aux Merveilleux de Fred uses at least 1 format(s):
Aux Merveilleux de Fred Email FormatsExamplePercentage
First.Last@auxmerveilleux.comJohn.Doe@auxmerveilleux.com
31%
FirstLast@auxmerveilleux.comJohnDoe@auxmerveilleux.com
19%
First.Last@auxmerveilleux.comJohn.Doe@auxmerveilleux.com
31%
FirstLast@auxmerveilleux.comJohnDoe@auxmerveilleux.com
19%

Frequently Asked Questions

Where is Aux Merveilleux de Fred's headquarters located?

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Aux Merveilleux de Fred's main headquarters is located at 37 Eighth Avenue, New York, NY 10014, US. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Aux Merveilleux de Fred's official website and social media links?

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Aux Merveilleux de Fred's official website is auxmerveilleux.com and has social profiles on LinkedIn.

What is Aux Merveilleux de Fred's NAICS code?

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Aux Merveilleux de Fred's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Aux Merveilleux de Fred have currently?

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As of October 2025, Aux Merveilleux de Fred has approximately 201 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Baker And President, Nyc: A. J.Operations Manager: J. G.Pastelero: C. D. S.. Explore Aux Merveilleux de Fred's employee directory with LeadIQ.

What industry does Aux Merveilleux de Fred belong to?

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Aux Merveilleux de Fred operates in the Food and Beverage Services industry.

What technology does Aux Merveilleux de Fred use?

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Aux Merveilleux de Fred's tech stack includes CloudflareGoogle Fonts APITwemojijQuery MigratejQuery UIPHPRecruiteeCloudflare Bot Management.

What is Aux Merveilleux de Fred's email format?

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Aux Merveilleux de Fred's email format typically follows the pattern of First.Last@auxmerveilleux.com. Find more Aux Merveilleux de Fred email formats with LeadIQ.

When was Aux Merveilleux de Fred founded?

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Aux Merveilleux de Fred was founded in 1982.
Aux Merveilleux de Fred

Aux Merveilleux de Fred

Food and Beverage ServicesUnited States201-500 Employees

Aux Merveilleux de Fred is an artisan French pastry brand specializing in meringue pastry & brioches

A traditional recipe of the French pastry landscape, Le Merveilleux (The Marvelous) has been re-invented by Chef Fred Vaucamps in 1982. His Merveilleux are a suite of surprisingly aerial meringues coated with whipped cream and chocolate flakes. The taste and lightness achieved by Chef Vaucamps’ carefully protected recipe have granted his Merveilleux popularity in Europe and beyond. Fred’s 25+ stores, with their décor inspired by the 18th century French Directoire style, have become a gourmet destination.
The Merveilleux come in a variety of sizes and flavors and offer a nutritional profile that is unique in the world of pastry: low calories and gluten-free.

Fred's Merveilleux and Brioches can be tasted in NYC, Paris, London, Geneva, Brussels, Berlin and other regional cities.

Fred and his Merveilleux have been described as:
- "5 of the Best Paris Pastries", The Wall Street Journal
- "A genial but exacting man", The New York Times
- "Best of the year, a must on every table", Elle Magazine
- "Best Paris Pastry Chef 2015", Pudlo Paris food guide

Section iconCompany Overview

Headquarters
37 Eighth Avenue, New York, NY 10014, US
NAICS Code
722 - Food Services and Drinking Places
Founded
1982
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Aux Merveilleux de Fred's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Aux Merveilleux de Fred's revenue is estimated to be in the range of $1M$10M

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