Insights

Expanding Geographies With recent openings in the United Kingdom and presence in major cities like NYC, Paris, London, and Berlin, Aux Merveilleux de Fred shows strong potential for further international expansion, presenting opportunities to partner with local distributors or retail chains.

Premium Niche Market Specializing in light, gluten-free, and low-calorie French pastries positions the brand within a growing health-conscious gourmet segment, ideal for collaborations with health-focused retailers or specialty food distributors.

Strong Digital Presence Utilizing modern web technologies and a visually appealing e-commerce platform, there is scope to enhance digital marketing efforts, develop online sales channels, and engage food delivery services for increased revenue streams.

Luxury Brand Appeal The artisan and historical positioning, inspired by 18th century French style, makes the brand attractive for premium retail partnerships and luxury department stores seeking unique confectionery offerings.

Financial Growth Potential With revenues estimated between $1 million to $10 million and a recognizable brand awarded in reputable culinary circles, there is significant opportunity to leverage brand prestige for franchise development or licensing deals in new markets.

Similar companies to Aux Merveilleux de Fred

Aux Merveilleux de Fred Tech Stack

Aux Merveilleux de Fred uses 8 technology products and services including Cloudflare, Google Fonts API, Twemoji, and more. Explore Aux Merveilleux de Fred's tech stack below.

  • Cloudflare
    Content Management System
  • Google Fonts API
    Font Scripts
  • Twemoji
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • PHP
    Programming Languages
  • Recruitee
    Recruitment Marketing
  • Cloudflare Bot Management
    Security

Aux Merveilleux de Fred's Email Address Formats

Aux Merveilleux de Fred uses at least 1 format(s):
Aux Merveilleux de Fred Email FormatsExamplePercentage
First.Last@auxmerveilleux.comJohn.Doe@auxmerveilleux.com
38%
FirstLast@auxmerveilleux.comJohnDoe@auxmerveilleux.com
12%
First.Last@auxmerveilleux.comJohn.Doe@auxmerveilleux.com
38%
FirstLast@auxmerveilleux.comJohnDoe@auxmerveilleux.com
12%

Frequently Asked Questions

Where is Aux Merveilleux de Fred's headquarters located?

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Aux Merveilleux de Fred's main headquarters is located at 37 Eighth Avenue New York, New York 10014 United States. The company has employees across 3 continents, including EuropeNorth AmericaAsia.

What is Aux Merveilleux de Fred's official website and social media links?

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Aux Merveilleux de Fred's official website is auxmerveilleux.com and has social profiles on LinkedIn.

What is Aux Merveilleux de Fred's SIC code NAICS code?

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Aux Merveilleux de Fred's SIC code is 2052 - Cookies and Crackers NAICS code is 722 - Food Services and Drinking Places.

How many employees does Aux Merveilleux de Fred have currently?

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As of February 2026, Aux Merveilleux de Fred has approximately 174 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Baker And President, Nyc: A. J.Operations Manager: J. G.Pastelero: C. D. S.. Explore Aux Merveilleux de Fred's employee directory with LeadIQ.

What industry does Aux Merveilleux de Fred belong to?

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Aux Merveilleux de Fred operates in the Food and Beverage Services industry.

What technology does Aux Merveilleux de Fred use?

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Aux Merveilleux de Fred's tech stack includes CloudflareGoogle Fonts APITwemojijQuery MigratejQuery UIPHPRecruiteeCloudflare Bot Management.

What is Aux Merveilleux de Fred's email format?

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Aux Merveilleux de Fred's email format typically follows the pattern of First.Last@auxmerveilleux.com. Find more Aux Merveilleux de Fred email formats with LeadIQ.

When was Aux Merveilleux de Fred founded?

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Aux Merveilleux de Fred was founded in 1982.

Aux Merveilleux de Fred

Food and Beverage ServicesNew York, United States51-200 Employees

Aux Merveilleux de Fred is an artisan French pastry brand specializing in meringue pastry & brioches

A traditional recipe of the French pastry landscape, Le Merveilleux (The Marvelous) has been re-invented by Chef Fred Vaucamps in 1982. His Merveilleux are a suite of surprisingly aerial meringues coated with whipped cream and chocolate flakes. The taste and lightness achieved by Chef Vaucamps’ carefully protected recipe have granted his Merveilleux popularity in Europe and beyond. Fred’s 25+ stores, with their décor inspired by the 18th century French Directoire style, have become a gourmet destination.
The Merveilleux come in a variety of sizes and flavors and offer a nutritional profile that is unique in the world of pastry: low calories and gluten-free.

Fred's Merveilleux and Brioches can be tasted in NYC, Paris, London, Geneva, Brussels, Berlin and other regional cities.

Fred and his Merveilleux have been described as:
- "5 of the Best Paris Pastries", The Wall Street Journal
- "A genial but exacting man", The New York Times
- "Best of the year, a must on every table", Elle Magazine
- "Best Paris Pastry Chef 2015", Pudlo Paris food guide

Section iconCompany Overview

Headquarters
37 Eighth Avenue New York, New York 10014 United States
SIC Code
2052 - Cookies and Crackers
NAICS Code
722 - Food Services and Drinking Places
Founded
1982
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Aux Merveilleux de Fred's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Aux Merveilleux de Fred's revenue is estimated to be in the range of $1M$10M

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