Insights

Premium Branding Aux Merveilleux de Fred positions itself as a high-end artisan French pastry brand with international recognition, creating opportunities to target premium or gourmet food retailers, specialty stores, and luxury department stores that appeal to affluent consumers seeking authentic and exclusive desserts.

Expanding Footprint Recent opening of new locations in Montreal and London indicates growth and a growing customer base, presenting prospects for regional partnership opportunities, distribution channels, or wholesale accounts to capitalize on increasing brand presence.

Health-Conscious Products The unique nutritional profile of low-calorie and gluten-free pastries differentiates the brand within the confectionery space, opening potential sales avenues with health-focused and wellness-oriented grocery chains, cafes, and catering services aiming to offer gourmet but health-conscious options.

Digital Engagement Utilizing advanced tech infrastructure such as Cloudflare and Recruitee suggests a focus on online operations and customer engagement, which can be leveraged to promote direct-to-consumer sales, online ordering platforms, or digital marketing collaborations.

Market Positioning With a revenue range of 1 million to 10 million and recognition as one of the top Parisian pastries, the company presents opportunities for strategic partnerships with upscale hospitality, boutique hotels, and luxury catering providers seeking to enhance their dessert offerings with authentic French pastry experiences.

Similar companies to Aux Merveilleux de Fred

Aux Merveilleux de Fred Tech Stack

Aux Merveilleux de Fred uses 8 technology products and services including Cloudflare, Google Fonts API, Twemoji, and more. Explore Aux Merveilleux de Fred's tech stack below.

  • Cloudflare
    Content Management System
  • Google Fonts API
    Font Scripts
  • Twemoji
    Font Scripts
  • jQuery Migrate
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • PHP
    Programming Languages
  • Recruitee
    Recruitment Marketing
  • Cloudflare Bot Management
    Security

Aux Merveilleux de Fred's Email Address Formats

Aux Merveilleux de Fred uses at least 1 format(s):
Aux Merveilleux de Fred Email FormatsExamplePercentage
First.Last@auxmerveilleux.comJohn.Doe@auxmerveilleux.com
38%
FirstLast@auxmerveilleux.comJohnDoe@auxmerveilleux.com
12%
First.Last@auxmerveilleux.comJohn.Doe@auxmerveilleux.com
38%
FirstLast@auxmerveilleux.comJohnDoe@auxmerveilleux.com
12%

Frequently Asked Questions

What is Aux Merveilleux de Fred's official website and social media links?

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Aux Merveilleux de Fred's official website is auxmerveilleux.com and has social profiles on LinkedIn.

What is Aux Merveilleux de Fred's NAICS code?

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Aux Merveilleux de Fred's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Aux Merveilleux de Fred have currently?

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As of December 2025, Aux Merveilleux de Fred has approximately 201 employees across 3 continents, including EuropeNorth AmericaAsia. Key team members include Baker And President, Nyc: A. J.Operations Manager: J. G.Pastelero: C. D. S.. Explore Aux Merveilleux de Fred's employee directory with LeadIQ.

What industry does Aux Merveilleux de Fred belong to?

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Aux Merveilleux de Fred operates in the Food and Beverage Services industry.

What technology does Aux Merveilleux de Fred use?

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Aux Merveilleux de Fred's tech stack includes CloudflareGoogle Fonts APITwemojijQuery MigratejQuery UIPHPRecruiteeCloudflare Bot Management.

What is Aux Merveilleux de Fred's email format?

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Aux Merveilleux de Fred's email format typically follows the pattern of First.Last@auxmerveilleux.com. Find more Aux Merveilleux de Fred email formats with LeadIQ.

When was Aux Merveilleux de Fred founded?

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Aux Merveilleux de Fred was founded in 1982.

Aux Merveilleux de Fred

Food and Beverage ServicesNew York, United States201-500 Employees

Aux Merveilleux de Fred is an artisan French pastry brand specializing in meringue pastry & brioches

A traditional recipe of the French pastry landscape, Le Merveilleux (The Marvelous) has been re-invented by Chef Fred Vaucamps in 1982. His Merveilleux are a suite of surprisingly aerial meringues coated with whipped cream and chocolate flakes. The taste and lightness achieved by Chef Vaucamps’ carefully protected recipe have granted his Merveilleux popularity in Europe and beyond. Fred’s 25+ stores, with their décor inspired by the 18th century French Directoire style, have become a gourmet destination.
The Merveilleux come in a variety of sizes and flavors and offer a nutritional profile that is unique in the world of pastry: low calories and gluten-free.

Fred's Merveilleux and Brioches can be tasted in NYC, Paris, London, Geneva, Brussels, Berlin and other regional cities.

Fred and his Merveilleux have been described as:
- "5 of the Best Paris Pastries", The Wall Street Journal
- "A genial but exacting man", The New York Times
- "Best of the year, a must on every table", Elle Magazine
- "Best Paris Pastry Chef 2015", Pudlo Paris food guide

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
1982
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Aux Merveilleux de Fred's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Aux Merveilleux de Fred's revenue is estimated to be in the range of $1M$10M

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