Oral Medication Delivery Potential upsell to expand MOD system adoption across more patient care areas, leveraging the COVID-19 self-administration capability to position as a standard of care for non-ICU patients and post-acute settings.

Hospital Workflow Target hospital administrators and nursing leadership to optimize medication administration workflows, reduce nurse time in delivering oral meds, and improve patient satisfaction with reliable on-demand dosing.

Growth Footprint Align outreach with mid-market healthcare facilities given the company size and revenue band; emphasize scalable deployment options, service levels, and training to support rapid expansion.

Tech & Security Leverage existing technology stack compatibility (cloud, HTTP/3, WordPress presence) to propose secure, interoperable integrations with hospital IT systems and patient portals, highlighting data security and compliance benefits.

Funding & Validation Highlight recent product launch momentum and modest funding as signals of growing market validation; propose pilots or case studies with early-adopter facilities to de-risk broader adoption.