Insights

Sustainable Innovation Opportunities Avery Berkel's recent development of zero-waste solutions and bring-your-own-container initiatives in partnership with major retailers like Asda indicate strong growth potential in eco-friendly retail solutions. Sales strategies emphasizing sustainability can tap into increasing consumer demand and retailer commitments to environmental responsibility.

Global Market Expansion With operations across Europe, North America, and a presence in over 70 countries, Avery Berkel offers multiple opportunities to expand sales through localized service and support infrastructure, especially focusing on emerging markets seeking advanced weighing and food retail solutions.

Technology-Driven Products The company's recent software version updates and collaborations around digital shelf labeling suggest a growing emphasis on integrating smart technology. Engaging prospects with innovative software and digital labeling solutions can drive new sales channels and enhance existing product value.

Retail Partnership Development Partnerships with retailers and other industry players for solutions like Click & Collect lockers demonstrate a collaborative approach that can be leveraged for upsell or cross-sell opportunities in retail automation and logistics solutions.

Customer-Centric Approach Avery Berkel’s focus on listening to customer needs and customizing solutions for fresh food departments positions it well to target retailers seeking tailored, sustainable, and technologically advanced equipment, creating opportunities for consultative sales and long-term partnerships.

Avery Berkel Tech Stack

Avery Berkel uses 8 technology products and services including Bunny, Shopify, SendGrid, and more. Explore Avery Berkel's tech stack below.

  • Bunny
    Content Delivery Network
  • Shopify
    E-commerce
  • SendGrid
    Email Delivery
  • JSON-LD
    Javascript Frameworks
  • yepnope.js
    Javascript Frameworks
  • Yoast SEO
    Search Engines
  • WPML
    Web Platform Extensions
  • Download Monitor
    Web Platform Extensions

Media & News

Avery Berkel's Email Address Formats

Avery Berkel uses at least 1 format(s):
Avery Berkel Email FormatsExamplePercentage
FLast@averyberkel.comJDoe@averyberkel.com
32%
First.Last@averyberkel.comJohn.Doe@averyberkel.com
18%
FLast@averyberkel.comJDoe@averyberkel.com
32%
First.Last@averyberkel.comJohn.Doe@averyberkel.com
18%

Frequently Asked Questions

Where is Avery Berkel's headquarters located?

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Avery Berkel's main headquarters is located at Foundry lane, Smethwick, B66 2LP, GB. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Avery Berkel's phone number?

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You can contact Avery Berkel's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Avery Berkel's official website and social media links?

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Avery Berkel's official website is averyberkel.com and has social profiles on LinkedIn.

What is Avery Berkel's SIC code NAICS code?

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Avery Berkel's SIC code is 3596 - Scales and Balances, Except Laboratory NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Avery Berkel have currently?

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As of October 2025, Avery Berkel has approximately 201 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Vice President Of Sales: M. M.Commercial Director: G. W.Business Unit Controller: M. M.. Explore Avery Berkel's employee directory with LeadIQ.

What industry does Avery Berkel belong to?

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Avery Berkel operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Avery Berkel use?

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Avery Berkel's tech stack includes BunnyShopifySendGridJSON-LDyepnope.jsYoast SEOWPMLDownload Monitor.

What is Avery Berkel's email format?

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Avery Berkel's email format typically follows the pattern of FLast@averyberkel.com. Find more Avery Berkel email formats with LeadIQ.

When was Avery Berkel founded?

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Avery Berkel was founded in 1758.
Avery Berkel

Avery Berkel

Appliances, Electrical, and Electronics ManufacturingUnited Kingdom201-500 Employees

Avery Berkel is a market leading manufacturer of in-store weighing and pre-pack solutions for food retailers worldwide. Innovation is at the heart of our philosophy and we pride ourselves at listening to and working with our customers to deliver benefit-led solutions for their fresh food departments. Through our extensive network of companies and approved distributors, we also offer service and support for scale, software and food equipment installation, repair and maintenance.  

Avery Berkel’s international headquarters is based in the West Midlands, UK with operations in Ireland, France, Germany, Spain and the USA and a comprehensive network of approved distributors throughout the rest of the world. Employing over 400 people and selling into more than 70 countries Avery Berkel is also a wholly owned business unit of ITW (Illinois Tool Works Inc) a $14.1 billion in revenues diversified manufacturer of highly engineered components & industrial systems & consumables.

Section iconCompany Overview

Headquarters
Foundry lane, Smethwick, B66 2LP, GB
Phone number
SIC Code
3596 - Scales and Balances, Except Laboratory
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
1758
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Avery Berkel's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Avery Berkel's revenue is estimated to be in the range of $10M$25M

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