Recent Acquisitions Aviso Retention was acquired by Watermark Insights, a leading provider of higher education software solutions, in 2022. This acquisition signifies potential cross-selling opportunities for Aviso's student retention software within Watermark's established client base.

Strategic Partnerships Watermark Insights has formed strategic partnerships with industry leaders such as Lightcast Enterprise. Leveraging these partnerships, sales development representatives can explore co-selling opportunities and tap into new markets with enhanced labor market data and analytics solutions.

Expansion into New Accounts Watermark Insights' expansion into partnerships with educational institutions like Eastern Nazarene College provides a gateway for sales teams to engage with new accounts. These collaborations open avenues for introducing Watermark's Educational Impact Suite to a broader customer base.

Financial Stability Despite funding information not available, Watermark Insights' strategic acquisitions, prominent hires, and continuous product developments indicate a stable financial standing. This stability presents a prime opportunity for sales professionals to engage with a reliable and growing company.

Technology Integration Watermark Insights utilizes a robust tech stack including Kubernetes and Gainsight. Sales development representatives can capitalize on selling points such as technology integrations and automation features to showcase the company's innovation and competitiveness in the higher education software market.