Premium hypoallergenic Target beauty retailers and upscale salons with Aviva Labs’ reputation for hypoallergenic, fragrance-free, oil-free sunless tanning products and premium DHA. Emphasize suitability for sensitive skin and professional-grade results to position as a premium niche option.

Global distribution Capitalize on international reach (110 countries) by partnering with distributors and online retailers serving markets with high demand for sunless tanning. Propose channel partnerships and co-marketing programs to extend global footprint.

Academy leverage Utilize the on-site and online tanning academy as a differentiator in sales outreach. Offer bundled solutions that include training, certification, and marketing support to salons, creating loyalty and higher service adoption.

Prestige endorsements Highlight endorsements and awards (Sundance, Emmy, Academy Awards, Skin, Inc. Best of the Best) to supersize credibility. Use case studies and influencer-style proofs to drive retailer and consumer awareness campaigns.

SMB growth fit Position Aviva Labs as a scalable option for mid-market retailers and specialty retailers with smaller teams (11-50 employees). Emphasize easy integration, support, and predictable revenue potential to win partnerships with growing brands seeking premium sunless tanning lines.