Inclusive Workforce Aviva emphasizes creating a diverse and inclusive workforce to reflect the customers and communities they serve. Highlighting Aviva's commitment to diversity and inclusion can resonate with potential clients seeking ethical and inclusive business partners.

Tech-Driven Solutions Aviva utilizes a robust tech stack including Driven Data, Blackline, and Microsoft technologies to deliver innovative solutions. Positioning Aviva as a technologically advanced company can attract tech-savvy clients looking for modern insurance and financial services.

Financial Stability Despite competitors like AXA and Allianz, Aviva maintains a solid financial standing with revenue exceeding $1B. Highlighting Aviva's financial stability can instill confidence in potential clients, especially those seeking long-term insurance partners.

Employee-Centric Culture Aviva prioritizes its workforce, offering market-leading benefits and fostering a culture where individuals can be themselves. Promoting Aviva's employee-centric approach can appeal to clients valuing companies with engaged and motivated teams.

Competitor Intelligence Aviva's market competitors include MetLife, Aegon, and Travelers, each with their own employee base and revenue streams. Understanding the competitive landscape and leveraging Aviva's unique selling points can help sales professionals differentiate the company in a crowded market.