Industry Leadership AVIXA serves as the leading trade association for the global audiovisual industry, representing over 11,400 members from more than 80 countries. This extensive network offers numerous opportunities for sales and partnerships with manufacturers, integrators, and technology providers seeking to establish industry standards or promote their solutions.

Expanding Digital Content With the successful launch of AVIXA TV, which recently received multiple awards, there is a clear focus on digital content and video production. Companies providing audiovisual content creation or streaming solutions could leverage this platform for targeted advertising or collaboration opportunities.

Conference and Event Focus AVIXA's active participation in trade shows such as InfoComm and Integrate Expo exemplifies a vibrant event ecosystem. Sellers of AV hardware, software, and integrated experience solutions can explore sponsorship, booth participation, or educational content opportunities to access industry decision-makers.

Technology Adoption AVIXA's adoption of advanced tech stacks, including AWS, Salesforce Marketing Cloud, and Google Analytics for digital engagement, indicates a strong move toward data-driven outreach. Vendors offering innovative AV solutions that integrate with advanced tech platforms can position themselves as preferred partners for AVIXA members.

Market Growth Momentum Recent research highlights that conferencing and collaboration are the largest spend areas within professional AV. Companies providing collaboration tools, integrated AV systems, or unified communication solutions have a prime opportunity to target AVIXA members involved in enterprise and event technology, aligning their offerings with current market trends.