Vet Member Network AVMA LIFE is built by veterinarians for veterinarians and leverages the AVMA member network, offering group purchasing power—a strong platform for cross-selling additional employee benefits to veterinary clinics and staff.

Strong Financial Backing Underwritten by New York Life, AVMA LIFE carries credible financial backing, which supports premium offerings and attractive value propositions for practice owners seeking stable coverage for themselves and their teams.

Mid Sized Clinics The program targets small to mid-sized clinics with 11-50 employees, presenting a clear opportunity to sell group life, disability, and supplementary coverage tailored to veterinary settings.

Veterinary Focus Differentiation The veterinary-focused governance and AVMA branding help differentiate AVMA LIFE from generic pet insurers, enabling reps to position the program as a member benefit rather than a product.

Digital Enrollment Capability Digital readiness and a documented tech stack indicate capacity for online quotes, enrollment, and analytics-driven targeting to accelerate outreach and improve conversion with veterinary practices.