Diversified Product Range Avril Supermarché Santé offers a wide range of organic, natural, and specialty food products, including gluten-free, fair trade, and ecological items. This diverse product portfolio presents upselling and cross-selling opportunities to cater to different customer preferences and dietary needs.

Recent Acquisitions Through recent acquisitions like Eccellenza Italiana and Novastell, Avril has expanded its product offerings and market reach. Leveraging these acquisitions can open doors for upselling existing customers with new gourmet, Italian, or specialized ingredients, as well as tapping into the customer base of the acquired companies for potential cross-selling opportunities.

Expansion Initiatives With the opening of new stores in different locations like Saint-Bruno-de-Montarville and Montreal, Avril has shown a commitment to growth and reaching a wider customer base. Capitalizing on these expansion initiatives can provide sales development representatives with opportunities to target new geographic areas and engage with customers in those regions.

Plant-Based Protein Development Avril's partnership for developing plant-based proteins from non-GMO canola presents a unique selling point for health-conscious consumers. Sales professionals can leverage this sustainable and innovative product line to attract customers looking for alternative protein sources, potentially increasing revenue through targeted marketing and promotion of these products.

Market Trend Alignment As Avril focuses on providing natural, healthy, and eco-friendly products, aligning sales strategies with the increasing market demand for such items can drive sales growth. Sales development representatives can capitalize on this trend by highlighting Avril's commitment to sustainability and health, positioning the company as a preferred choice for conscious consumers seeking quality products.