Insights

Innovative Artist Partnerships AWAL's model emphasizes empowering independent artists by providing comprehensive global marketing, distribution, and creative services while allowing artists to maintain ownership and control of their music. This approach opens opportunities for partnerships with new and emerging artists seeking flexible, artist-centric distribution solutions.

Expanding Geographical Reach With local offices worldwide, AWAL is positioned to serve a diverse global clientele. This international presence offers prospects for partnerships with local service providers, technology vendors, and brands looking to tap into culturally diverse markets and leverage localized marketing and promotional efforts.

Data-Driven Insights Leveraging real-time music data and analytics platforms such as Google Analytics and HubSpot, AWAL provides artists with valuable insights into audience behaviors and trends. There is an opportunity to offer customized data analytics tools, music monitoring services, or targeted marketing solutions to maximize artists' reach and engagement.

Technology Integration AWAL's utilization of various tech stacks like Shopify, Mailchimp, and Cookiebot demonstrates a commitment to innovative digital strategies. Partnering with technology companies providing playlist promotion, AI-driven marketing, or enhanced distribution tools aligns well with AWAL's digital-first approach and can drive collaborative growth.

Growing Financial Capabilities With a funding volume of 150 million dollars and revenue between 10 and 50 million dollars, AWAL is positioned for scalable growth. There are sales opportunities in financial services, content monetization platforms, and investment firms interested in collaborating on innovative music projects and artist development initiatives.

AWAL Tech Stack

AWAL uses 8 technology products and services including Magnite, Google Analytics Enhanced eCommerce, MySQL, and more. Explore AWAL's tech stack below.

  • Magnite
    Advertising
  • Google Analytics Enhanced eCommerce
    Analytics
  • MySQL
    Database
  • Google Workspace
    Email
  • Google Fonts API
    Font Scripts
  • HubSpot
    Marketing Automation
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

AWAL's Email Address Formats

AWAL uses at least 1 format(s):
AWAL Email FormatsExamplePercentage
First.Last@awal.comJohn.Doe@awal.com
67%
Last@awal.comDoe@awal.com
19%
First@awal.comJohn@awal.com
12%
FirstLast@awal.comJohnDoe@awal.com
2%

Frequently Asked Questions

Where is AWAL's headquarters located?

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AWAL's main headquarters is located at 4 Valentine Place, London, London SEI 8QH, GB. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is AWAL's stock symbol?

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AWAL is a publicly traded company; the company's stock symbol is ARIC.V.

What is AWAL's official website and social media links?

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AWAL's official website is awal.com and has social profiles on LinkedInCrunchbase.

What is AWAL's NAICS code?

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AWAL's NAICS code is 71113 - Musical Groups and Artists.

How many employees does AWAL have currently?

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As of October 2025, AWAL has approximately 350 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Head Of International Marketing: J. E.Head Of Marketing, Uk, Awal: N. L.Head Of International: F. B.. Explore AWAL's employee directory with LeadIQ.

What industry does AWAL belong to?

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AWAL operates in the Musicians industry.

What technology does AWAL use?

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AWAL's tech stack includes MagniteGoogle Analytics Enhanced eCommerceMySQLGoogle WorkspaceGoogle Fonts APIHubSpotGoogle AnalyticsApache.

What is AWAL's email format?

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AWAL's email format typically follows the pattern of First.Last@awal.com. Find more AWAL email formats with LeadIQ.

How much funding has AWAL raised to date?

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As of October 2025, AWAL has raised $150M in funding. The last funding round occurred on Mar 09, 2018 for $150M.

When was AWAL founded?

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AWAL was founded in 1997.
AWAL

AWAL

MusiciansUnited Kingdom201-500 Employees

AWAL offers a modern approach to the traditional recording business, providing artists all the resources and expertise of a global label, while allowing them to retain ownership and control of their music.

With local offices around the world, AWAL's services include global marketing and distribution, funding, A&R, playlist promotion, radio, publicity, creative services, synch and brand partnerships, and access to real-time comprehensive music data and insights.

With a mission to partner with independent artists to tell stories that shape culture, AWAL’s diverse roster ranges from rising artists to globally renowned acts, including Little Simz, JVKE, Tom Misch, deadmau5/Kx5, Disclosure, JPEGMAFIA, Nick Cave & The Bad Seeds, Young the Giant, SBTRKT, Jungle, Lizzy McAlpine, and more. AWAL also helped launch the careers of an impressive roster of alumni including Steve Lacy, Rex Orange County, FINNEAS, Lauv, girl in red, Kim Petras, and Lil Peep, among others. For further information on AWAL, please visit www.awal.com or connect on Instagram, Twitter, Facebook or YouTube.

Section iconCompany Overview

Headquarters
4 Valentine Place, London, London SEI 8QH, GB
Website
awal.com
Stock Symbol
ARIC.V
NAICS Code
71113 - Musical Groups and Artists
Founded
1997
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $150M

    AWAL has raised a total of $150M of funding over 1 rounds. Their latest funding round was raised on Mar 09, 2018 in the amount of $150M.

  • $250M$500M

    AWAL's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $150M

    AWAL has raised a total of $150M of funding over 1 rounds. Their latest funding round was raised on Mar 09, 2018 in the amount of $150M.

  • $250M$500M

    AWAL's revenue is estimated to be in the range of $250M$500M

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