Expansion Opportunities Awesome Merchandise has successfully raised significant funding through crowdfunding and financing, indicating potential for expansion into new markets or product offerings.

Collaboration Potential Collaborating with Good As Gold Group presents a partnership opportunity for joint fundraisers or promotional campaigns, leveraging each other's networks and resources.

Product Diversification The recent launch of paper stock colors and Awesome Zine 2 introduces new product lines, creating avenues to upsell to existing customers and attract new clients with unique offerings.

Tech Integration Utilizing a tech stack that includes Hotjar, Amazon S3, and Apollo GraphQL showcases a commitment to innovation, demonstrating a readiness to integrate new technologies that could enhance customer engagement and streamline processes.

Competitive Positioning Despite being smaller than competitors like Sticker Mule in terms of revenue and employee count, Awesome Merchandise's niche focus on custom merchandise tailored to various client needs presents a unique selling point that can be emphasized to target specific customer segments.