Growing Market Presence With a revenue range of 10 to 25 million dollars and a specialized focus on contact sports and martial arts gear, AWMA demonstrates a solid presence in a niche yet expanding market that offers opportunities for distribution and retail partnerships.

Brand Recognition As the creator of the well-known ProForce brand and its popular product lines like Lightning and Gladiator gear, AWMA has established strong brand equity that can be leveraged for cross-selling and expanding into new segments of the sports equipment industry.

Technological Integration Utilizing advanced web tools such as Google Analytics, reCAPTCHA, and Cloudflare Bot Management indicates a focus on e-commerce optimization and customer engagement, opening pathways for digital marketing collaborations and online sales growth.

Industry Trends Operating within the spectator sports industry, AWMA is positioned to capitalize on the increasing popularity of combat sports and martial arts, which presents sales opportunities through sporting events, martial arts academies, and fitness centers.

Growth Potential Despite its small size with 11-50 employees, AWMA's longstanding history since 1972 and focus on innovative sporting gear suggest potential for scalable partnerships in manufacturing, logistics, and distribution to support future expansion.