Brand Portfolio AWWG's portfolio includes Pepe Jeans London, Hackett and Façonnable, and it acts as Iberia agency for PVH (Tommy Hilfiger & Calvin Klein) and G-III (Karl Lagerfeld, DKNY, Donna Karan & Converse) in Spain and Portugal. This positions the company for cross-brand wholesale opportunities, regional distribution partnerships, and scalable licensing collaborations across Iberia and neighboring markets.

Tech-Driven Retail The company employs SAP Commerce Cloud, SAP Hybris, SAP ERP, SAP Financial Accounting, Nextail, and AWS to power its e-commerce and operations. This tech stack creates opportunities to expand integration services, AI-driven merchandising, inventory optimization, and cloud-based analytics for performance improvements across multiple brands.

Leadership Transition Marcella Wartenbergh is stepping down as CEO and Laura Fernandez Plaza is appointed CEO as of March 2026, signaling a strategic realignment. This transition favors targeted consulting, change management, and digital transformation initiatives to accelerate execution of the group’s platform enhancements.

Market Expansion AWWG expanded into fragrances with an international perfume line in 2022 and operates as a global fashion group. This opens sales opportunities in beauty/product licensing, fragrance development partnerships, regional marketing campaigns, and cross-brand retail activations tied to core apparel brands.

People and ESG The group was certified Great Place to Work in 2023 and employs between 501 and 1000 people. This emphasis on workplace culture and talent can be leveraged for HR tech, workforce analytics, ESG/sustainability reporting, and supplier compliance initiatives.