Market foothold Leverage AXA Colpatria’s 70-year presence in Colombia and AXA backing to pursue mid-market and large enterprise opportunities in life, health, auto, and corporate insurance, highlighting stability and brand trust.

Digital monetization Target cross-selling via existing tech stack (Power Automate, SAP, SQL Server, Microsoft 365, Azure, Google Cloud) to streamline onboarding, claims processing, and policy administration for higher conversion and retention.

SME growth focus Capitalize on products for Empresas y Pymes by offering integrated risk management, employee health programs, and capital financing alignments to expand multi-product deals with small and medium enterprises.

Data and security Promote robust data handling and security posture (Palo Alto, Cisco, Firewalls) as a selling point for clients with regulatory requirements, enabling higher trust and faster procurement cycles.

Expansion readiness Position as a scalable platform for geographic or product expansion, leveraging capitalized savings and ARL offerings to upsell to corporate customers seeking broader protection and savings solutions.