Global Expansion Ayrton is accelerating international sales with a May 2026 hire in international sales, ongoing participation in major shows such as ISE, and active distributor partnerships to access Europe and Asia-Pacific markets, including deployments like The Star Singapore.

Product Innovation The product pipeline features RawBeam 350, Nando 1202, EagleStrike LT, Stradale Profile and MagicDot Neo, enabling versatile, high-performance lighting solutions for entertainment and architectural projects.

Market Wins Recent Asia-Pacific theatre and venue deployments, including The Star Theatre Singapore with Rivale Profile fixtures and Red Globe’s integration in Australia, demonstrate growing international demand and expansion opportunities.

Channel Partnerships Distributor-driven expansion supported by Total Solution Marketing and a Paris-area base, plus a dedicated international sales hire and trade-show activity, provide scalable routes to new regions.

Midmarket Advantage With a mid-market footprint and a diverse, feature-rich luminaire lineup, Ayrton is well positioned to win mid-size theatres, live venues and architectural projects seeking value and performance.