Product Innovation AYRTON continuously launches new lighting solutions, such as the IP65 rivale wash and the Nando 502 Wash, indicating a strong focus on product innovation. These new offerings provide potential sales opportunities to cater to the evolving needs of the entertainment and architectural lighting markets.
Expansion Strategy AYRTON's recent hiring of Briony Berning as the Design, Training, and Business Development Engineer, alongside the launch of Kyalami and the expansion of its international team, showcases a strategic initiative for company growth. This expansion presents opportunities for sales professionals to engage with new markets and build client relationships.
Market Penetration With AYRTON's focus on IP65-rated luminaires like the Kyalami and Cobra, the company is targeting a specific segment within the lighting industry. Sales representatives can leverage AYRTON's unique product offerings to penetrate deeper into markets that value protection against dust and water ingress, creating niche sales opportunities.
Talent Acquisition The addition of David Stewart as the UK designer relationship manager highlights AYRTON's emphasis on building strong industry connections and customer relationships. Sales development representatives can tap into the expertise of key personnel like David Stewart to enhance sales strategies and engage with designers more effectively in the UK market.
Competitive Analysis By understanding AYRTON's competitors like Claypaky, GLP German Light Products, High End Systems, and SGM Light in terms of revenue and employee size, sales professionals can tailor their strategies to position AYRTON effectively in competitive landscapes. Analyzing competitor data can uncover unique selling points and differentiation opportunities for AYRTON's product offerings.
AYRTON uses 8 technology products and services including WordPress Super Cache, Cloudflare, React, and more. Explore AYRTON's tech stack below.
| AYRTON Email Formats | Percentage |
| First.Last@ayrton.eu | 50% |
| First.Last@ayrton.eu | 50% |
Appliances, Electrical, and Electronics ManufacturingÎle-de-France, France11-50 Employees
The AYRTON brand was created in 2001 when Aestetique-designs, lighting and technology ' amateurs & virtuosi got together. Based near Paris France, AYRTON has specialized in developing Digital lighting luminaires for the Entertainment and the architectural applications.
Company Overview
Media & News
Funding & FinancialsAYRTON's revenue is in the range of $10M
Funding & FinancialsAYRTON's revenue is in the range of $10M
1-888-653-2347 
support@leadiq.com