Recent Product Launches AYRTON has been actively launching new products like the IP65 rivale wash create, Kyalami, and Cobra, indicating a strong focus on innovation. These new offerings present potential sales opportunities for customers looking for cutting-edge lighting solutions.

Expansion of International Team With the hiring of key personnel like Briony Berning as Design, Training, and Business Development Engineer, as well as David Stewart as the UK designer relationship manager, AYRTON is expanding its international presence. This expansion suggests a growing customer base, making it a good time to explore sales opportunities in new markets.

Partnership with Planetworld The recent partnership announcement with distribution partner Planetworld in South Africa opens up a new channel for distribution. Leveraging this partnership could be a strategic move for sales development representatives to tap into the South African market and drive sales growth in the region.

Focus on High-End Lighting Solutions Given AYRTON's specialization in developing digital lighting luminaires for entertainment and architectural applications, the company caters to a niche market segment that values high-quality lighting solutions. Sales development representatives can capitalize on this by targeting customers that prioritize premium lighting technology.

Competitive Positioning AYRTON's position in the industry, alongside similar companies like Claypaky and High End Systems, indicates its competitiveness in the market. Understanding AYRTON's unique value proposition compared to competitors can provide insights into effectively positioning sales pitches to target customers seeking differentiated lighting solutions.