Growth Potential Despite its small size with 11-50 employees, Aztec Rental Center Inc has demonstrated steady revenue within the $1M to $10M range, indicating room for expansion and increased rental inventory offering opportunities.

Strategic Acquisition The company was acquired by Braun Enterprises in 2018, suggesting potential access to additional capital, resources, and strategic growth initiatives that could open up cross-selling or partnership opportunities.

Technology Adoption Utilizing a modern tech stack including React, PWA, and Tealium indicates openness to innovative online customer engagement, offering avenues for digital marketing and e-commerce solutions.

Market Niche Positioned within the construction industry in the San Antonio area, Aztec Rental Center can be targeted for local B2B sales of construction equipment and tools, especially during regional infrastructure projects.

Competitor Landscape Operating in a competitive environment with players like Herc Rentals and EquipmentShare, there is a potential sales opportunity in differentiating services or expanding capacity to attract larger construction firms and contractors.