Insights

Strong Brand Legacy Babbitt's Powersports has established a reputable presence in the retail industry since 1965, with a focus on high-quality customer service and a strong local community tie, presenting opportunities for premium product and service upselling.

National Recognition As the nation's largest OEM parts distributor and a recognized racing team with multiple championships, Babbitt's brand visibility offers a platform for targeted marketing collaborations and co-branded promotions.

Active Motorsport Engagement Owns Team Babbitt’s, an elite racing team backed by major brands like Kawasaki and Amsoil, highlighting the company's deep involvement in high-performance motorsports, which can be leveraged to target racing enthusiasts and performance parts consumers.

Award-Winning Reputation Receiving industry awards like the Kawasaki Ichiban Platinum signifies high customer trust and operational excellence, providing an opportunity to promote high-quality parts and services to similar discerning customers.

Growing Market Presence With revenues between 10 and 25 million dollars and multiple recent expansions, there is potential to introduce new product lines, leverage digital marketing, and develop partnerships to further increase market share in the powersports retail sector.

Similar companies to Babbitt's Powersports

Babbitt's Powersports Tech Stack

Babbitt's Powersports uses 8 technology products and services including Microsoft Clarity, Font Awesome, Google Fonts API, and more. Explore Babbitt's Powersports's tech stack below.

  • Microsoft Clarity
    Analytics
  • Font Awesome
    Font Scripts
  • Google Fonts API
    Font Scripts
  • Goober
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • HSTS
    Security
  • HTTP/3
    Web & Portal Technology
  • Facebook
    Widgets

Babbitt's Powersports's Email Address Formats

Babbitt's Powersports uses at least 1 format(s):
Babbitt's Powersports Email FormatsExamplePercentage
First@babbittsonline.comJohn@babbittsonline.com
68%
Last@babbittsonline.comDoe@babbittsonline.com
18%
FLast@babbittsonline.comJDoe@babbittsonline.com
10%
FirstL@babbittsonline.comJohnD@babbittsonline.com
4%

Frequently Asked Questions

Where is Babbitt's Powersports's headquarters located?

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Babbitt's Powersports's main headquarters is located at 3712 Airline Rd., Muskegon, MI 49444, US. The company has employees across 1 continents, including North America.

What is Babbitt's Powersports's official website and social media links?

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Babbitt's Powersports's official website is babbittsonline.com and has social profiles on LinkedIn.

How much revenue does Babbitt's Powersports generate?

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As of October 2025, Babbitt's Powersports's annual revenue is estimated to be $7.3M.

What is Babbitt's Powersports's SIC code NAICS code?

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Babbitt's Powersports's SIC code is 5599 - Automotive Dealers, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Babbitt's Powersports have currently?

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As of October 2025, Babbitt's Powersports has approximately 51 employees across 1 continents, including North America. Key team members include President: J. B.Owner: B. K.Vice President: L. B.. Explore Babbitt's Powersports's employee directory with LeadIQ.

What industry does Babbitt's Powersports belong to?

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Babbitt's Powersports operates in the Retail industry.

What technology does Babbitt's Powersports use?

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Babbitt's Powersports's tech stack includes Microsoft ClarityFont AwesomeGoogle Fonts APIGooberjQuery UIHSTSHTTP/3Facebook.

What is Babbitt's Powersports's email format?

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Babbitt's Powersports's email format typically follows the pattern of First@babbittsonline.com. Find more Babbitt's Powersports email formats with LeadIQ.

When was Babbitt's Powersports founded?

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Babbitt's Powersports was founded in 1965.

Babbitt's Powersports

RetailUnited States51-200 Employees

Ed Babbitt Opened a Small Dealership in Muskegon, Michigan in 1965.
He was a hard working farm boy that had a desire to go fast; in turn, led to the beginning sales of snowmobiles and racing of course.  Ed soon out grew his small business and moved down the road to a better location with a larger building, where we are still located after numerous additions and adjacent property acquisitions.
Ed Babbitt Sr., has passed on, but his legacy still lives on as the Team still continues to grow and become nationally recognized as the "Largest OEM Parts" business in the country. Babbitt's is a devoted group of employees with the highest ranked customer service in our territory, not to mention a factory supported Arena Cross MX Team that has more wins than any other team in history.
 
 
 

Babbitt's is Also Home of Team Babbitt's
Team of elite racers with intense energy and impeccable performance, continuing to bring home championships to our very own West Michigan. 
Team Babbitts is a Monster Energy/Kawasaki/Amsoil backed AX Team that has won seven Arena Cross National Championships in eight seasons of racing!  The 2014 season is going strong as Zach Ames #3, has held his consecutive title as points leader; Tyler Bowers #1, keeps the friendly rivalry going with Ames as he sweeps the podium; and the newest teammate Colt Nichols #45, holds his own with a podium appearance and top 10 on the learderboard.

Section iconCompany Overview

Headquarters
3712 Airline Rd., Muskegon, MI 49444, US
SIC Code
5599 - Automotive Dealers, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1965
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Babbitt's Powersports's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Babbitt's Powersports's revenue is estimated to be in the range of $10M$25M

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