Insights

Marketplace Growth Baby Bunting launched an online marketplace in 2023 and is expanding through Baby HQ; offer marketplace onboarding, catalog management, and multi-channel fulfillment services integrated with Rakuten and other networks.

Data Driven Marketing With Emarsys and Tableau in use, there is an opportunity to deliver advanced segmentation, personalized campaigns, and loyalty initiatives to increase retention and average order value.

Store Tech & Ops Ongoing store expansion and pre-lease activity create demand for modern POS, inventory optimization, store dashboards, and integrated planning solutions to accelerate rollout efficiency.

Growth Partnerships Strategic investment activity around Baby HQ signals a favorable environment for supplier partnerships, co-brand marketing, and scalable growth services to accelerate market penetration.

Lifecycle Revenue A focus on new and expectant families enables bundles, baby registries, replenishment subscriptions, and value-added services to drive repeat purchases.

Similar companies to Baby Bunting

Baby Bunting Tech Stack

Baby Bunting uses 8 technology products and services including Google Conversion Tracking, Rakuten, Tableau, and more. Explore Baby Bunting's tech stack below.

Google Conversion Tracking
Advertising Networks
Rakuten
Affiliate Advertising Networks
Tableau
Business Intelligence
Underscore.js
Javascript Libraries
OWL Carousel
Javascript Libraries
Pinia
Javascript Libraries
Emarsys
Marketing Automation
Microsoft Windows
Operating Systems

Media & News

Baby Bunting's Email Address Formats

Baby Bunting uses at least 1 format(s):

Baby Bunting Email Formats	Example	Percentage
FirstL@babybunting.com.au	JohnD@babybunting.com.au	65%
First.Last@babybunting.com.au	John.Doe@babybunting.com.au	33%
First@babybunting.com.au	John@babybunting.com.au	1%
First.Middle@babybunting.com.au	John.Michael@babybunting.com.au	1%

Frequently Asked Questions

Where is Baby Bunting's headquarters located?

Baby Bunting's main headquarters is located at 153 National Drive Dandenong, Victoria 3175 Australia. The company has employees across 4 continents, including OceaniaAsiaEurope.

What is Baby Bunting's phone number?

You can contact Baby Bunting's main corporate office by phone at

+1-6138795****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Baby Bunting's official website and social media links?

Baby Bunting's official website is babybunting.com.au and has social profiles on LinkedIn Crunchbase.

What is Baby Bunting's NAICS code?

Baby Bunting's NAICS code is 44-45 - Retail Trade.

How many employees does Baby Bunting have currently?

As of June 2026, Baby Bunting has approximately 600 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Ceo & Managing Director: M. T.Cfo: D. H.Chief Customer Officer And Chief Data Analytics Officer: C. M.. Explore Baby Bunting's employee directory with LeadIQ.

What industry does Baby Bunting belong to?

Baby Bunting operates in the Retail industry.

What technology does Baby Bunting use?

Baby Bunting's tech stack includes Google Conversion TrackingRakutenTableauUnderscore.jsOWL CarouselPiniaEmarsysMicrosoft Windows.

What is Baby Bunting's email format?

Baby Bunting's email format typically follows the pattern of FirstL@babybunting.com.au. Find more Baby Bunting email formats with LeadIQ.

When was Baby Bunting founded?

Baby Bunting was founded in 1979.

Baby Bunting

Q: What is Baby Bunting's official website and social media links?

Baby Bunting's official website is babybunting.com.au. Baby Bunting has social profiles on LinkedIn.

Q: How many employees does Baby Bunting have currently?

Baby Bunting has approximately 600 employees.

Q: What technology does Baby Bunting use?

Baby Bunting's tech stack includes Modernizr, shadcn/ui, Google, jQuery UI, Alokai.

Q: What is Baby Bunting's NAICS code?

Baby Bunting's NAICS code is 44-45 (Retail Trade).

RetailVictoria, Australia501-1000 Employees

Baby Bunting is a national specialty retailer in the Australian retail sector, offering a comprehensive range of baby and maternity products and a high level of customer service. The company is headquartered in Dandenong, Victoria, at 153 National Drive, and employs between 501 and 1,000 people. It positions itself as a market-leading retailer with a core purpose of supporting new and expectant parents in the early years of parenthood. In 2023 the company announced the launch of an online marketplace, expanding its digital channels, and in 2024 HMC Capital Limited acquired Baby HQ Pty Ltd and took a cornerstone stake in Baby Bunting. Its technology footprint includes tools such as Google Conversion Tracking, Emarsys, Tableau, and other platforms, and the company maintains a website at https://babybunting.com.au.