Baby Safety Alliance (JPMA) Email Format
Non-profit OrganizationsNew Jersey, United States11-50 Employees
Based in Mount Laurel, New Jersey, the Baby Safety Alliance (established in 1962 as the Juvenile Products Manufacturers Association) is a nonprofit focused on safety and quality in baby and children's products. Founded to advance product safety, it positions itself as the industry voice for safety and pursues its mission through four pillars: advocacy, product safety, education, and philanthropy. Its product safety program assesses products against high standards for safety, performance, and functionality, while its education initiative offers free, expert-guided safety guidance to parents and caregivers. Philanthropy is carried out through the Baby Safety Foundation, a 501(c)(3) charity, and in 2025 the organization received external recognition through MarCom Platinum Awards and the Awards of Excellence.