Insights

Sustainability Alignment Back Market’s strong emphasis on eco-friendly refurbishment and its certification as a B-Corp highlight an opportunity to target environmentally conscious consumers and organizations seeking sustainable tech solutions, increasing cross-selling potential.

Growing Customer Base With over 10 million customers worldwide, there is significant scope to expand partnerships with OEMs, logistics providers, and retailers aiming to tap into a broad, engaged audience interested in refurbished electronics.

Strategic Partnerships Recent collaborations with Google, iFixit, and industry events demonstrate an openness to co-develop technology solutions and joint marketing initiatives that can be leveraged to generate new sales channels and enhance product offerings.

Innovation and Tech Trends Back Market’s launching of insights reports and immersive exhibitions indicates a focus on trend-driven marketing; supporting this with targeted outreach to tech enthusiasts and eco-minded brands could unlock new customer segments and increase sales.

Market Expansion Their recent initiatives to promote legislation and Right to Repair support national and local policy changes, creating opportunities for B2B sales across government agencies, educational institutions, and corporate refurbishment programs seeking compliant sustainable solutions.

Back Market Tech Stack

Back Market uses 8 technology products and services including Google BigQuery, Firebase, Cart Functionality, and more. Explore Back Market's tech stack below.

  • Google BigQuery
    Data Warehousing
  • Firebase
    Database
  • Cart Functionality
    E-commerce
  • Gmail
    Email
  • Mautic
    Marketing Automation
  • Windows 10
    Operating Systems
  • Google Tag Manager
    Tag Management
  • UIKit
    UI Frameworks

Media & News

Back Market's Email Address Formats

Back Market uses at least 1 format(s):
Back Market Email FormatsExamplePercentage
First.Last@backmarket.comJohn.Doe@backmarket.com
92%
Last@backmarket.comDoe@backmarket.com
6%
First.Middle@backmarket.comJohn.Michael@backmarket.com
1%
First@backmarket.comJohn@backmarket.com
1%

Frequently Asked Questions

Where is Back Market's headquarters located?

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Back Market's main headquarters is located at Paris, Île-de-france France. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Back Market's official website and social media links?

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Back Market's official website is backmarket.com and has social profiles on LinkedInCrunchbase.

What is Back Market's NAICS code?

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Back Market's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Back Market have currently?

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As of March 2026, Back Market has approximately 978 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Marketing Officer: J. H.Chief People Officer: A. C.Chief Customer Care Officer: G. T.. Explore Back Market's employee directory with LeadIQ.

What industry does Back Market belong to?

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Back Market operates in the Internet Marketplace Platforms industry.

What technology does Back Market use?

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Back Market's tech stack includes Google BigQueryFirebaseCart FunctionalityGmailMauticWindows 10Google Tag ManagerUIKit.

What is Back Market's email format?

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Back Market's email format typically follows the pattern of First.Last@backmarket.com. Find more Back Market email formats with LeadIQ.

When was Back Market founded?

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Back Market was founded in 2014.

Back Market

Internet Marketplace PlatformsÎle-de-france, France501-1000 Employees

Founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, and Vianney Vaute, Back Market is a global marketplace for premium refurbished electronics. We’re here to help make refurbished tech trustworthy, reliable, and affordable. 

As a certified B-Corp, Back Market’s mission is to do more with what we already have. Because, well, what we already have is pretty great. That’s why all the tech you find on Back Market is better than new — because not only is it in perfect working condition, independent scientific research shows that refurbished electronics have a significantly smaller footprint on the environment than brand new. Every time someone chooses refurbished tech, we avoid additional environmental impact on the planet.

Of course, it’s not just about the tech sold by sellers on our marketplace, it’s also about how we run our business — we hold ourselves to high standards when it comes to our own sustainability practices, too. We work across the refurbishment industry to develop new technologies, support environmental initiatives related to electronic waste (e-waste), and work with local governments across the globe to pass legislation that supports sustainability and the Right to Repair in the tech industry. 


We know we’re not alone in our vision for a world where tech respects the planet. With 884M€ raised to date and over 10 million customers around the world, we’re well on our way to the joyful revolution of Tech Reborn. 

Are you ready to join us? 

— 

Learn about the environmental impact of refurbished tech: https://www.backmarket.com/en-us/c/news/impact-of-refurbished-on-environment

Section iconCompany Overview

Headquarters
Paris, Île-de-france France
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2014
Employees
501-1000

Section iconFunding & Financials

  • $1B$10B

    Back Market's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Back Market's revenue is estimated to be in the range of $1B$10B

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