Insights

Niche Ecommerce BW Incorporated operates multiple niche and family-oriented ecommerce sites with a growing customer base and seasonal staffing, indicating opportunities to cross-sell related family-focused products and bundled offers across their web properties.

Moderate Revenue With annual revenue in the low to mid single digits of millions, BW presents a target for cost-effective, scalable partnerships, white-label arrangements, and introductory carrier or fulfillment collaborations to optimize margins as they scale.

Tech Footprint A WordPress and open web stack (GoDaddy, Apache, jQuery, fonts and icons) suggests opportunities for lightweight software add-ons, integrations, and performance optimization services or content-driven marketing collaborations.

Growth Potential A customer base exceeding 40,000 and multiple web properties signals room for expansion through cross-site marketing, affiliate programs, and enhanced analytics services to improve targeting and lifetime value.

People & Culture A small, flexible team size with seasonal fluctuations indicates potential for services that improve efficiency, such as automation tooling, ecommerce support, and outsourced customer experience enhancements tailored to SMB online retailers.

Similar companies to Backer Wencel Incorporated

Backer Wencel Incorporated Tech Stack

Backer Wencel Incorporated uses 8 technology products and services including WordPress, RSS, Google Fonts API, and more. Explore Backer Wencel Incorporated's tech stack below.

  • WordPress
    Content Management System
  • RSS
    Content Management System
  • Google Fonts API
    Font Scripts
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • WordPress Block Editor
    Page Builders
  • GoDaddy
    Web Hosting
  • Apache
    Web Servers

Media & News

Backer Wencel Incorporated's Email Address Formats

Backer Wencel Incorporated uses at least 1 format(s):
Backer Wencel Incorporated Email FormatsExamplePercentage
First.Last@bwincorporated.comJohn.Doe@bwincorporated.com
71%
LastF@bwincorporated.comDoeJ@bwincorporated.com
15%
Last.First@bwincorporated.comDoe.John@bwincorporated.com
14%

Frequently Asked Questions

Where is Backer Wencel Incorporated's headquarters located?

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Backer Wencel Incorporated's main headquarters is located at 316 West Broadway Browns Valley, Minnesota 56219 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Backer Wencel Incorporated's official website and social media links?

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Backer Wencel Incorporated's official website is bwincorporated.com and has social profiles on LinkedIn.

What is Backer Wencel Incorporated's SIC code NAICS code?

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Backer Wencel Incorporated's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does Backer Wencel Incorporated have currently?

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As of May 2026, Backer Wencel Incorporated has approximately 3 employees across 2 continents, including North AmericaEurope. Key team members include Chief Information Officer: B. H.President: B. J.Technical & Customer Support: M. B.. Explore Backer Wencel Incorporated's employee directory with LeadIQ.

What industry does Backer Wencel Incorporated belong to?

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Backer Wencel Incorporated operates in the Retail industry.

What technology does Backer Wencel Incorporated use?

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Backer Wencel Incorporated's tech stack includes WordPressRSSGoogle Fonts APIFont AwesomejQueryWordPress Block EditorGoDaddyApache.

What is Backer Wencel Incorporated's email format?

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Backer Wencel Incorporated's email format typically follows the pattern of First.Last@bwincorporated.com. Find more Backer Wencel Incorporated email formats with LeadIQ.

When was Backer Wencel Incorporated founded?

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Backer Wencel Incorporated was founded in 1990.
Backer Wencel Incorporated logo

Backer Wencel Incorporated

RetailMinnesota, United States2-10 Employees

Backer Wencel Incorporated operates as an ecommerce retailer focusing on niche, specialty products with a family-oriented tilt. It manages several web properties, including FamilyPoolFun.com, FamilyGoKarts.com, and SpendLessOnHeat.com, to reach shoppers seeking targeted items. The business positions itself within the retail sector by supplying family-focused products through its online storefronts. Based in Browns Valley, Minnesota, the company describes its team as a small, close-knit group with seasonal fluctuations. It serves a growing customer base exceeding 40,000 people, and it emphasizes dependable product selection and customer support for its online audience.

Section iconCompany Overview

Headquarters
316 West Broadway Browns Valley, Minnesota 56219 United States
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1990
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Backer Wencel Incorporated's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Backer Wencel Incorporated's revenue is estimated to be in the range of $1M$10M

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