Insights

Global Athlete Portfolio Bad Boy has a long history of sponsoring action sports, martial arts, and elite athletes across surfing, skateboarding, MMA, and football, which presents ongoing cross-sell opportunities for performance apparel, training gear, and event sponsorship packages.

Emerging Markets Distributes products on six continents and operates with a small headcount, suggesting room to expand via wholesale partnerships, regional distribution deals, and localized ecommerce to capture untapped markets and grow revenue beyond sub-$1M.

Ecommerce & Tech Current tech stack includes ecommerce and marketing tools (Klarna, PayPal, Mailchimp, Preact) indicating readiness for targeted digital campaigns, affiliate programs, and installment financing to boost conversion rates and average order value.

Sponsorship-Driven Growth A history of athlete-driven branding positions Bad Boy to monetize sponsorship networks through official product lines, event activations, and exclusive collaborations with high-profile fighters and action athletes.

Strategic Partnerships With comparable brands in the space having higher employee counts and revenue, Bad Boy can pursue partnerships with retailers and licensing deals to scale distribution, access larger retail footprints, and accelerate revenue growth while maintaining boutique brand positioning.

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Bad Boy Brands International Tech Stack

Bad Boy Brands International uses 8 technology products and services including UserWay, Magento, Shopify, and more. Explore Bad Boy Brands International's tech stack below.

Bad Boy Brands International's Email Address Formats

Bad Boy Brands International uses at least 2 email formats:
Bad Boy Brands International Email FormatsExamplePercentage
FLast@badboy.comJDoe@badboy.com
85%
First@badboy.comJohn@badboy.com
15%

Frequently Asked Questions

What is Bad Boy Brands International's phone number?

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You can contact Bad Boy Brands International's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bad Boy Brands International's official website and social media links?

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Bad Boy Brands International's official website is badboy.com and has social profiles on LinkedIn.

How much revenue does Bad Boy Brands International generate?

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As of August 2026, Bad Boy Brands International's annual revenue is estimated to be <$1M.

What is Bad Boy Brands International's NAICS code?

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Bad Boy Brands International's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Bad Boy Brands International have currently?

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As of August 2026, Bad Boy Brands International has approximately 39 employees across 5 continents, including South America, North America and Africa. Key team members include Chief Marketing Officer: G. V., President: M. H. and Marketing And Sales Manager: K. W. Explore Bad Boy Brands International's employee directory with LeadIQ.

What industry does Bad Boy Brands International belong to?

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Bad Boy Brands International operates in the Sporting Goods Manufacturing industry.

What technology does Bad Boy Brands International use?

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Bad Boy Brands International's tech stack includes UserWay, Magento, Shopify, Mailchimp, Microsoft 365, Mautic, Apple Pay and PayPal.

What is Bad Boy Brands International's email format?

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Bad Boy Brands International's email format typically follows the pattern of FLast@badboy.com. Find more Bad Boy Brands International email formats with LeadIQ.

When was Bad Boy Brands International founded?

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Bad Boy Brands International was founded in 1982.
Bad Boy Brands International logo

Bad Boy Brands International

Sporting Goods ManufacturingCalifornia, United States11-50 Employees

Bad Boy Brands International operates in the sporting goods manufacturing sector, developing products aimed at action sports, combat sports, and fitness. The company supports athletes and events across surfing, skateboarding, motocross, and martial arts, providing gear intended to enhance training, performance, and lifestyle for core athletes. Based in San Diego, California, the business has a global footprint with distribution across six continents and emphasizes authentic, competition-quality gear built on decades of experience in the field. The organization targets action and combat sports athletes, as well as fitness professionals, by aligning with high-profile competitors and events to sustain its presence in these communities. Since its founding in 1982, Bad Boy has evolved from its early sponsorship-driven roots to a broader sports lifestyle focus, maintaining its emphasis on product quality and athlete support. A recent development noted in public sources includes the departure of a notable associate in 2021, reflecting ongoing organizational changes. } }absent

Section iconCompany Overview

Phone number
Website
badboy.com
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1982
Employees
11-50

Section iconFunding & Financials

  • <$1M

    Bad Boy Brands International's revenue is estimated to be in the range of <$1M

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