Insights

Thought leadership positioning High demand for positioning services that translate expertise into recognizable thought leadership. Potential upsell from podcast booking to keynote speaking, book deals, and broader visibility initiatives.

Rapid podcast leverage Clients see quick wins with first podcast bookings and lead generation within 90 days. Opportunity to package fast-track campaigns for executives aiming to accelerate pipeline and event appearances.

Revenue range Current revenue indicates a mid-market agency with room to scale. Target expanding firms or divisions within mid-to-large organizations seeking scalable visibility programs.

Tech stack leverage Existing tech stack (HubSpot, iCIMS, Google Workspace, Airtable, analytics tools) supports data-driven outreach. Cross-sell from PR services to recruiting and talent branding using integrated workflows.

Customer outcomes Strong track record of industry recognition and lead generation within short timeframes. Use case angles for prospects prioritizing measurable credibility boosts and faster sales cycles.

Similar companies to Badassery

Badassery Tech Stack

Badassery uses 8 technology products and services including HubSpot Analytics, iCIMS, Squarespace, and more. Explore Badassery's tech stack below.

Badassery's Email Address Formats

Badassery uses at least 2 email formats:
Badassery Email FormatsExamplePercentage
First@badassery-hq.comJohn@badassery-hq.com
86%
FLast@badassery-hq.comJDoe@badassery-hq.com
14%

Frequently Asked Questions

What is Badassery's official website and social media links?

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Badassery's official website is badassery-hq.com and has social profiles on LinkedIn.

How much revenue does Badassery generate?

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As of September 2026, Badassery's annual revenue is estimated to be $10M - $25M.

What is Badassery's NAICS code?

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Badassery's NAICS code is 54182 - Public Relations Agencies.

How many employees does Badassery have currently?

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As of September 2026, Badassery has approximately 49 employees across 3 continents, including North America, Oceania and South America. Key team members include Community Member: M. M. G., International Badass: A. H. and Keynote Speaker And Workshop Facilitator: S. F. Explore Badassery's employee directory with LeadIQ.

What industry does Badassery belong to?

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Badassery operates in the Public Relations and Communications Services industry.

What technology does Badassery use?

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Badassery's tech stack includes HubSpot Analytics, iCIMS, Squarespace, Squarespace Commerce, Google Workspace, Airtable, Google Tag Manager and Piwik PRO Core.

What is Badassery's email format?

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Badassery's email format typically follows the pattern of First@badassery-hq.com. Find more Badassery email formats with LeadIQ.

When was Badassery founded?

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Badassery was founded in 2018.
Badassery logo

Badassery

Public Relations and Communications ServicesNew York, United States11-50 Employees

Badassery operates in public relations and communications services with a focus on placing thoughtful leaders on podcasts that rank in the top decile. The firm emphasizes positioning that reflects the client’s real voice, values, and vision, and serves executives, experts, and founders seeking to extend their reach beyond insular networks. It treats podcast appearances as a launchpad for broader goals, including speaking engagements, book projects, and establishing the client as a recognized voice in their field.

Based in New York, United States, Badassery concentrates on precise fit and authentic messaging during podcast outreach. The firm positions itself as supporting growth beyond the boardroom, helping clients reach keynote stages or book deals. Reported outcomes include greater industry recognition within three months, new qualified leads within ninety days, and an average of fourteen days to secure the first podcast booking.

Section iconCompany Overview

NAICS Code
54182 - Public Relations Agencies
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Badassery's revenue is estimated to be in the range of $10M - $25M

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