Insights

Expansion Opportunities The recent acquisition of Badger Bus by First Student indicates potential for expanding service offerings and tapping into new markets within Wisconsin, providing opportunities for collaborative ventures and joint service packages.

Market Share Growth With revenue between 100 million and 250 million and one of the largest modern fleets in the Midwest, Badger Coaches holds significant market presence, making it an attractive partner for companies seeking increased fleet utilization or joint transportation solutions.

Diversified Services Badger’s broad service portfolio—including motorcoaches, vintage trolleys, school buses, and tour operations—presents multiple cross-selling opportunities, especially to organizations needing comprehensive transportation and travel services.

Technological Adoption Utilization of advanced digital tools such as Google Tag Manager, Yoast SEO, and Squarespace indicates a commitment to digital engagement, allowing potential partners to leverage their online platforms for marketing, booking, and communication.

Operational Focus The company’s recent decision to lay off up to 200 workers highlights recent contractual challenges but also suggests potential opportunities to offer staffing solutions or contract-based services to enhance operational resilience and growth.

Badger Bus Tech Stack

Badger Bus uses 8 technology products and services including Google Fonts API, jQuery, jQuery Migrate, and more. Explore Badger Bus's tech stack below.

  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • Slider Revolution
    Miscellaneous
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Adobe Fonts
    Web Fonts
  • MonsterInsights
    Web Platform Extensions

Badger Bus's Email Address Formats

Badger Bus uses at least 1 format(s):
Badger Bus Email FormatsExamplePercentage
FirstL@badgerbus.comJohnD@badgerbus.com
74%
First@badgerbus.comJohn@badgerbus.com
16%
Last@badgerbus.comDoe@badgerbus.com
6%
FLast@badgerbus.comJDoe@badgerbus.com
4%

Frequently Asked Questions

Where is Badger Bus's headquarters located?

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Badger Bus's main headquarters is located at 5501 Femrite Drive Madison, Wisconsin 53718 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Badger Bus's phone number?

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You can contact Badger Bus's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Badger Bus's official website and social media links?

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Badger Bus's official website is badgerbus.com and has social profiles on LinkedIn.

What is Badger Bus's NAICS code?

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Badger Bus's NAICS code is 484 - Truck Transportation.

How many employees does Badger Bus have currently?

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As of June 2026, Badger Bus has approximately 120 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vice President Of Sales & Marketing / Hiring & Recruiting: C. M.Vice President Of Sales & Marketing / Hiring & Recruiting: C. M.Member-Cfo: D. M.. Explore Badger Bus's employee directory with LeadIQ.

What industry does Badger Bus belong to?

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Badger Bus operates in the Truck Transportation industry.

What technology does Badger Bus use?

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Badger Bus's tech stack includes Google Fonts APIjQueryjQuery MigrateSlider RevolutionGoogle Tag ManagerBootstrapAdobe FontsMonsterInsights.

What is Badger Bus's email format?

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Badger Bus's email format typically follows the pattern of FirstL@badgerbus.com. Find more Badger Bus email formats with LeadIQ.

When was Badger Bus founded?

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Badger Bus was founded in 1920.

Badger Bus

Truck TransportationWisconsin, United States51-200 Employees

Badger Transportation Services Inc. is a family owned and operated company that was founded in 1920 and has offered outstanding sales and service ever since. As a motorcoach operator, line run provider, school bus fleet operator, para-transit vehicles and tour operator, we can help with all your transportation and travel plans.

From motorcoach, vintage trolley and school bus rental to conference transportation services, and escorted tours, we have the right product for your group transportation and travel needs. Our family of brands includes:

    Badger Coaches
    Badger Bus Lines
    Badger Tour & Travel
    High Rollers Casino Bus Trips

Badger operates one of the largest and most modern motorcoach fleets in the Midwest. Our safety record is unsurpassed in the industry. We have the ability to accommodate all your group transportation needs. Your request will be handled quickly, efficiently, and affordably. Experience the Badger Difference as we invite you to travel with Bucky. Thank you for visiting our web site and we look forward to serving you sometime in the near future.

Section iconCompany Overview

Headquarters
5501 Femrite Drive Madison, Wisconsin 53718 United States
Phone number
NAICS Code
484 - Truck Transportation
Founded
1920
Employees
51-200

Section iconFunding & Financials

  • $100M$250M

    Badger Bus's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Badger Bus's revenue is estimated to be in the range of $100M$250M

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