Insights

Brand Differentiation Baja Fresh positions itself as a premium, health-focused Mexican fast casual brand emphasizing fresh, handmade ingredients and a 'Live Fresh' philosophy, creating opportunities to cross-sell premium food ingredients, kitchen equipment, and marketing solutions that align with health-conscious branding.

Menu Innovation Regular product launches such as Spicy Offerings, Golden State Burritos, and Crispy Vampiro Tacos indicate a focus on innovation to attract customers, suggesting opportunities for suppliers of specialty food ingredients, packaging, and point-of-sale promotional materials.

Digital Engagement With an active web presence and use of digital tools like Facebook Pixel and online promotions, Baja Fresh demonstrates digital-savvy customer engagement, ideal for digital marketing, analytics, and technology service providers to enhance their offerings.

Growth Potential Recent store closures and a moderate revenue range of 1 to 10 million USD suggest there are growth opportunities through expansion, franchise development, or modernization initiatives, which could benefit from suppliers of construction, fixtures, or franchise support services.

Market Position Being part of the fast-casual segment competing with brands like Chipotle, Baja Fresh’s focus on quality and freshness creates potential collaborations with premium food producers and health-focused brands to enhance menu offerings and brand positioning.

Baja Fresh Tech Stack

Baja Fresh uses 8 technology products and services including Facebook Pixel, jQuery CDN, jsDelivr, and more. Explore Baja Fresh's tech stack below.

  • Facebook Pixel
    Analytics
  • jQuery CDN
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • Cookiebot
    Cookie Compliance
  • Cart Functionality
    E-commerce
  • Element UI
    Javascript Frameworks
  • Lightbox
    Javascript Libraries
  • Bootstrap
    UI Frameworks

Baja Fresh's Email Address Formats

Baja Fresh uses at least 1 format(s):
Baja Fresh Email FormatsExamplePercentage
FLast@bajafresh.comJDoe@bajafresh.com
47%
First.Last@bajafresh.comJohn.Doe@bajafresh.com
4%
FirstLast@bajafresh.comJohnDoe@bajafresh.com
2%
FLast@bajafresh.comJDoe@bajafresh.com
47%

Frequently Asked Questions

What is Baja Fresh's phone number?

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You can contact Baja Fresh's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Baja Fresh's official website and social media links?

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Baja Fresh's official website is bajafresh.com and has social profiles on LinkedIn.

What is Baja Fresh's NAICS code?

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Baja Fresh's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Baja Fresh have currently?

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As of December 2025, Baja Fresh has approximately 501 employees across 1 continents, including North America. Key team members include Chief Executive Officer Baja Fresh Llc: A. A.Chief Marketing Officer: S. S.President: A. D.. Explore Baja Fresh's employee directory with LeadIQ.

What industry does Baja Fresh belong to?

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Baja Fresh operates in the Food and Beverage Services industry.

What technology does Baja Fresh use?

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Baja Fresh's tech stack includes Facebook PixeljQuery CDNjsDelivrCookiebotCart FunctionalityElement UILightboxBootstrap.

What is Baja Fresh's email format?

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Baja Fresh's email format typically follows the pattern of FLast@bajafresh.com. Find more Baja Fresh email formats with LeadIQ.

When was Baja Fresh founded?

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Baja Fresh was founded in 1990.

Baja Fresh

Food and Beverage ServicesConnecticut, United States501-1000 Employees

In August 1990, Baja Fresh® Mexican Grill opened its first restaurant featuring all-fresh, traditional fire-grilled Mexican favorites. Like many who grew up on fast food, we realized that it was time for something else, something different and something FRESH. Baja Fresh continues to be passionate about serving the freshest and high quality food in bright, clean environments. We believe in the benefits of eating well, being active and making a contribution to the communities we serve. We call this philosophy "Live Fresh" and you'll find this attitude in everything we do.

We choose handmade not processed. Farm fresh not tin-canned.

Flavor and nutrition over fillers and fads. At Baja Fresh you’ll find eating well is a way of life and a state of mind. We believe in real food made with passion, for real people. Food that’s always prepared by hand from real recipes and real farm fresh ingredients, not pre-packaged. Life should be full of variety, zest and positive energy. Energized by good health and good nutrition.
We invite you to Eat Well and Live Fresh by making Baja Fresh a part of your active daily lifestyle.

Section iconCompany Overview

Phone number
NAICS Code
722 - Food Services and Drinking Places
Founded
1990
Employees
501-1000

Section iconFunding & Financials

  • $1M$10M

    Baja Fresh's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Baja Fresh's revenue is estimated to be in the range of $1M$10M

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