Brand Strategy Target a mid-sized creative agency with a strong consumer insights and brand design focus. Baker Associates operates with a team of 40 professionals and revenue in the 25–50M range, suggesting opportunities for scalable branding and design partnerships, including brand refreshes, identity systems, and consumer research initiatives.

Creative Talent Leverage Baker’s culture and diverse, highly creative talent pool to propose collaboration on cross-channel campaigns, packaging design, and experiential branding. Emphasize their award-winning track record and collaborative teams to win multi-project engagements and long-term retainer arrangements.

Digital Presence Their technology stack includes WordPress, SEO tooling, and web performance tech. Propose digital branding services, website refreshes, conversion optimization, and content strategy to enhance online visibility and user experience for client brands.

Growth Opportunities With revenue in the mid-market range and a Minneapolis base, explore opportunities with regional SMBs and growing brands seeking strategic branding, insights-driven design, and scalable creative services; position as a trusted partner for ongoing brand-building programs.

Strategic Partnerships Given their emphasis on consumer insights and brand design, propose partnerships around research panels, market analysis, and data-backed brand testing. Highlight capabilities to augment their existing teams for larger campaigns or new market entries.