Insights

Expanding Product Line Balanced Body's recent launch of innovative equipment such as the Allegro Nextgen Reformer and custom reformer partnerships indicates a strong potential for upselling and cross-selling accessories, training programs, and supplementary educational resources to existing clients and new market segments.

Global Market Engagement With active international partnerships and the rollout of resources like the Business of Pilates Playbook, there are substantial opportunities to promote franchising, licensing, and localized training programs, appealing to fitness centers and studios expanding into new regions.

Digital Expansion The launch of new websites such as contrology.pilates.com demonstrates a focus on digital marketing and online engagement, providing avenues for targeted online campaigns, virtual training offerings, and subscription-based educational communities to boost sales.

Industry Partnership Growth Ongoing collaborations with health clubs, boutiques, and lifestyle companies suggest a fertile opportunity to develop co-branded product offerings, exclusive equipment lines, or integrated memberships to enhance market penetration and customer loyalty.

Leadership in Innovation With numerous patents held by CEO Ken Endelman and continual product innovation, there is potential to emphasize high-tech, proprietary solutions in sales pitches, attracting premium clientele seeking cutting-edge Pilates equipment and custom solutions.

Balanced Body Tech Stack

Balanced Body uses 8 technology products and services including Visual Website Optimizer, Adobe, SAP, and more. Explore Balanced Body's tech stack below.

  • Visual Website Optimizer
    Analytics
  • Adobe
    Audio, Video, Graphics
  • SAP
    Customer Relationship Management
  • Microsoft Visual Studio
    Development
  • Webpack
    Development
  • Goober
    Javascript Libraries
  • SEMrush
    Marketing Automation
  • Unbxd
    Personalization

Media & News

Balanced Body's Email Address Formats

Balanced Body uses at least 1 format(s):
Balanced Body Email FormatsExamplePercentage
First.Last@pilates.comJohn.Doe@pilates.com
89%
First@pilates.comJohn@pilates.com
6%
Last@pilates.comDoe@pilates.com
4%
First.MiddleLast@pilates.comJohn.MichaelDoe@pilates.com
1%

Frequently Asked Questions

What is Balanced Body's phone number?

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You can contact Balanced Body's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Balanced Body's official website and social media links?

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Balanced Body's official website is pilates.com and has social profiles on LinkedIn.

What is Balanced Body's NAICS code?

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Balanced Body's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Balanced Body have currently?

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As of December 2025, Balanced Body has approximately 511 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Ceo The: D. G.President And Chief Executive Officer: J. S.President: P. D.. Explore Balanced Body's employee directory with LeadIQ.

What industry does Balanced Body belong to?

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Balanced Body operates in the Wellness and Fitness Services industry.

What technology does Balanced Body use?

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Balanced Body's tech stack includes Visual Website OptimizerAdobeSAPMicrosoft Visual StudioWebpackGooberSEMrushUnbxd.

What is Balanced Body's email format?

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Balanced Body's email format typically follows the pattern of First.Last@pilates.com. Find more Balanced Body email formats with LeadIQ.

When was Balanced Body founded?

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Balanced Body was founded in 1976.

Balanced Body

Wellness and Fitness ServicesCalifornia, United States501-1000 Employees

Balanced Body® believes that movement can change people’s lives. We are the leading resource for Pilates equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. Founded in 1976, the company was the first to substantially update Joseph Pilates' equipment with state-of-the-art engineering, materials and technology. Ken Endelman, the company's CEO and founder, has been awarded 26 U.S. patents for his inventions. 
 
Headquartered in Sacramento, Calif., where all its equipment is designed and manufactured, the company actively promotes Pilates to the fitness industry, the medical profession and the media. The company established the 1-800-PILATES service and online Studio Finder to help the public locate instructors and studios in their area. This free service refers more than 1,000 clients a month to instructors and studios internationally. 

In addition to equipment, Balanced Body offers instructor training and continuing education for Pilates, CoreAlign®, Anatomy in Three Dimensions™, Bodhi Suspension System™, Balanced Body Barre™, MOTR™ and other mind-body instructor training programs. We also carry an extensive line of accessories, books, and videos for professionals and home enthusiasts. Visit pilates.com or call 1-800-PILATES for the world's largest selection of Pilates and other mind-body products, for inspiring educational opportunities, and to learn about the benefits of Pilates.

Section iconCompany Overview

Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1976
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Balanced Body's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Balanced Body's revenue is estimated to be in the range of $100M$250M

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