Insights

Innovative Equipment Launches Balanced Body's recent release of the Allegro Nextgen Reformer highlights their commitment to technological advancements and product innovation, presenting opportunities to engage fitness facilities and rehabilitation centers looking for cutting-edge Pilates equipment.

Expansion through Partnerships The company's collaborations with industry partners like Healthclubhandbook, Third Space Brewing, and myPilatesLondon demonstrate a strategic focus on expanding its global reach and establishing new markets for Pilates equipment and training services.

Educational Programs Growth With extensive instructor training offerings and a newly launched Business of Pilates Playbook, there is potential to target fitness studios and health clubs seeking to enhance their staff expertise and expand into Reformer Pilates services.

Market Positioning As a leader in Pilates equipment and education with a strong online presence and free locator services, Balanced Body offers opportunities to partner with health clubs, gyms, and wellness centers aiming to elevate their Pilates programs.

Brand Visibility & Celebrity Endorsements The hiring of high-profile celebrity Chrissy Teigen underlines the company’s efforts to boost brand awareness, making it a compelling prospect for brands or companies looking to capitalize on lifestyle and wellness endorsements in their sales outreach.

Balanced Body Tech Stack

Balanced Body uses 8 technology products and services including Visual Website Optimizer, Adobe, SAP, and more. Explore Balanced Body's tech stack below.

  • Visual Website Optimizer
    Analytics
  • Adobe
    Audio, Video, Graphics
  • SAP
    Customer Relationship Management
  • Microsoft Visual Studio
    Development
  • Webpack
    Development
  • Goober
    Javascript Libraries
  • SEMrush
    Marketing Automation
  • Unbxd
    Personalization

Balanced Body's Email Address Formats

Balanced Body uses at least 1 format(s):
Balanced Body Email FormatsExamplePercentage
First.Last@pilates.comJohn.Doe@pilates.com
89%
First@pilates.comJohn@pilates.com
6%
Last@pilates.comDoe@pilates.com
4%
First.MiddleLast@pilates.comJohn.MichaelDoe@pilates.com
1%

Frequently Asked Questions

Where is Balanced Body's headquarters located?

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Balanced Body's main headquarters is located at 5909 88th Street, Sacramento, CA 95828, US. The company has employees across 5 continents, including North AmericaAsiaEurope.

What is Balanced Body's phone number?

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You can contact Balanced Body's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Balanced Body's official website and social media links?

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Balanced Body's official website is pilates.com and has social profiles on LinkedIn.

What is Balanced Body's NAICS code?

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Balanced Body's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Balanced Body have currently?

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As of October 2025, Balanced Body has approximately 506 employees across 5 continents, including North AmericaAsiaEurope. Key team members include Ceo The: D. G.Owner: A. M.Owner/Operator: B. H.. Explore Balanced Body's employee directory with LeadIQ.

What industry does Balanced Body belong to?

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Balanced Body operates in the Wellness and Fitness Services industry.

What technology does Balanced Body use?

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Balanced Body's tech stack includes Visual Website OptimizerAdobeSAPMicrosoft Visual StudioWebpackGooberSEMrushUnbxd.

What is Balanced Body's email format?

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Balanced Body's email format typically follows the pattern of First.Last@pilates.com. Find more Balanced Body email formats with LeadIQ.

When was Balanced Body founded?

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Balanced Body was founded in 1976.
Balanced Body

Balanced Body

Wellness and Fitness ServicesUnited States501-1000 Employees

Balanced Body® believes that movement can change people’s lives. We are the leading resource for Pilates equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. Founded in 1976, the company was the first to substantially update Joseph Pilates' equipment with state-of-the-art engineering, materials and technology. Ken Endelman, the company's CEO and founder, has been awarded 26 U.S. patents for his inventions. 
 
Headquartered in Sacramento, Calif., where all its equipment is designed and manufactured, the company actively promotes Pilates to the fitness industry, the medical profession and the media. The company established the 1-800-PILATES service and online Studio Finder to help the public locate instructors and studios in their area. This free service refers more than 1,000 clients a month to instructors and studios internationally. 

In addition to equipment, Balanced Body offers instructor training and continuing education for Pilates, CoreAlign®, Anatomy in Three Dimensions™, Bodhi Suspension System™, Balanced Body Barre™, MOTR™ and other mind-body instructor training programs. We also carry an extensive line of accessories, books, and videos for professionals and home enthusiasts. Visit pilates.com or call 1-800-PILATES for the world's largest selection of Pilates and other mind-body products, for inspiring educational opportunities, and to learn about the benefits of Pilates.

Section iconCompany Overview

Headquarters
5909 88th Street, Sacramento, CA 95828, US
Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1976
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Balanced Body's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Balanced Body's revenue is estimated to be in the range of $100M$250M

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