Expansion through partnerships Balchem Corporation has recently partnered with multiple companies like AM Thyrovision Laboratories, Dhaneshacrop, and the New York Jets LLC. These partnerships indicate opportunities for cross-selling products and services to new client bases.

Innovative product launches With the launch of Optifolin, a choline-enriched folate salt, Balchem demonstrates its commitment to innovation in the health and nutrition markets. Sales teams can leverage these new products to attract customers looking for cutting-edge solutions.

Sustainable initiatives attract clients The publication of the 2023 Sustainability Report showcases Balchem's focus on Corporate Social Responsibility (CSR). Businesses interested in partnering with environmentally conscious suppliers may find Balchem's sustainability efforts appealing, providing a unique selling point.

Strategic research partnerships By collaborating with Virginia Tech to establish the Virginia Tech Mineral Metabolism Research Center, Balchem is positioning itself as a leader in specialty ingredient innovation. Sales teams can leverage these research partnerships to build credibility and attract clients seeking scientifically-backed products.

Investment from financial institutions The $11.8 million investment from Comerica Bank reflects confidence in Balchem's financial health and growth potential. Sales representatives can leverage this backing to instill trust in prospective clients, highlighting stability and reliability in business partnerships.