Baldwin& Employee Directory
Advertising ServicesNorth Carolina, United States11-50 Employees
Baldwin& is a Raleigh, North Carolina-based advertising services agency that focuses on brand development, campaign and content creation, and creative media solutions. The firm operates from a brand-first perspective and holds certification in BrandBehaviorism™, a framework for uncovering a brand's true identity and aligning its behavior to attract the right audience. It is a small- to mid-sized agency that collaborates with clients across projects to shape brand narratives and creative output. Its target market includes brands seeking clearer identity and consistent behavior across communications. This approach aims to help brands connect with audiences that genuinely value what they offer. In February 2024, Baldwin& partnered with PBS's Reel South to oversee creative development and brand positioning for the series' 10th season.