Target Demographic The company's focus on both professional competitive dancers and social dancers indicates a broad customer base with varying needs for dance apparel, providing opportunities for tailored marketing and diverse product offerings.

E-Commerce Potential With an established online store and consignment services, there is significant potential to expand digital marketing efforts and increase online sales, especially targeting dancers seeking quality dresses at discounted prices.

Pricing Strategy Offering dresses at up to 70% off suggests a competitive pricing advantage that can be leveraged in promotional campaigns and partnerships with dance studios or events to attract cost-conscious customers.

Niche Market Position Specializing in ballroom style apparel and accessories positions the company as a go-to resource within the ballroom dance community, presenting opportunities for collaborations, sponsorships, and exclusive product lines.

Low Competition Presence Given the small size and local orientation, there's potential to expand reach through targeted outreach to nearby dance schools, competitions, and events to build brand awareness and develop new sales channels.