Mid-size Gaming Customer operates a small to mid-sized entertainment and racing business in Aurora, CO with 11-50 employees and annual revenue in the low millions, representing a targeted account for affordable, scalable tech and marketing solutions.

Local Expansion Ownership references multiple venues (Arapahoe Park and Havana Park Off-Track Betting) in the same locale, indicating opportunity for regional cross-sell of services such as event management, loyalty programs, and multi-site analytics to consolidate operations.

Digital Footprint Current tech stack includes Joomla, MooTools, jQuery, PHP, Google Analytics and Apache, suggesting a need for modernizing web and analytics capabilities, site migration, security hardening, and improved marketing automation.

Revenue Potentials With annual revenue in the $1M–$10M range and competitors with larger scales, there is a clear opportunity to present cost-effective technology upgrades, customer engagement platforms, and targeted promotions to boost ticket sales and events revenue.

Competitive Benchmarking Market peers include large integrated entertainment operators; position Bally’s Arapahoe Park as a niche, local partner offering personalized service, scalable IT, and data-driven marketing to win partnerships and incremental business.