Insights

Luxury Market Focus BALR. operates in the high-end fashion and lifestyle segment targeting young, ambitious consumers seeking a luxury lifestyle, presenting opportunities to develop premium product lines and exclusive collaborations.

Strategic Collaborations Partnerships with major brands like Xbox, Samsung, and luxury hotels demonstrate BALR.'s appeal across technology, entertainment, and hospitality sectors, allowing for targeted cross-promotional opportunities and limited edition collections.

Recent Acquisition With Sumwon Studios acquiring BALR. and planning a relaunch, there is potential for brand revitalization and expansion into new markets through innovative marketing campaigns and product offerings.

Digital Engagement Utilizing sophisticated tech tools such as Google Optimize, Hotjar, and Recruitee indicates a strong focus on digital marketing and customer insights, suggesting potential for advanced e-commerce solutions and personalized shopping experiences.

Growth Potential Operating with revenue between 1 and 10 million dollars and a lean team of up to 200 employees, BALR. presents opportunities for scalable growth through product diversification, international expansion, and enhanced brand partnerships.

Similar companies to BALR.

BALR. Tech Stack

BALR. uses 8 technology products and services including Google Optimize, Hotjar, Mastercard, and more. Explore BALR.'s tech stack below.

  • Google Optimize
    A/B Testing
  • Hotjar
    Analytics
  • Mastercard
    Payment Processing
  • Bold Commerce
    Personalization
  • JavaScript
    Programming Languages
  • HTML
    Programming Languages
  • Recruitee
    Recruitment Marketing
  • Bootstrap
    UI Frameworks

BALR.'s Email Address Formats

BALR. uses at least 1 format(s):
BALR. Email FormatsExamplePercentage
First@balr.comJohn@balr.com
48%
Last@balr.comDoe@balr.com
2%
First.Last@balr.comJohn.Doe@balr.com
2%
First@balr.comJohn@balr.com
48%

Frequently Asked Questions

Where is BALR.'s headquarters located?

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BALR.'s main headquarters is located at 20 Rigakade Amsterdam, North Holland 1013 Netherlands. The company has employees across 2 continents, including EuropeNorth America.

What is BALR.'s official website and social media links?

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BALR.'s official website is balr.com and has social profiles on LinkedIn.

What is BALR.'s SIC code NAICS code?

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BALR.'s SIC code is 6531 - Real Estate Agents and Managers NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BALR. have currently?

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As of February 2026, BALR. has approximately 36 employees across 2 continents, including EuropeNorth America. Key team members include Design Lead: C. M.Shop Manager: S. G.Store Manager: F. C.. Explore BALR.'s employee directory with LeadIQ.

What industry does BALR. belong to?

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BALR. operates in the Retail Apparel and Fashion industry.

What technology does BALR. use?

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BALR.'s tech stack includes Google OptimizeHotjarMastercardBold CommerceJavaScriptHTMLRecruiteeBootstrap.

What is BALR.'s email format?

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BALR.'s email format typically follows the pattern of First@balr.com. Find more BALR. email formats with LeadIQ.

When was BALR. founded?

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BALR. was founded in 2013.

BALR.

Retail Apparel and FashionNorth Holland, Netherlands11-50 Employees

BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Netherlands-based brand has created a complete range of high-quality items that inspire to live the life of a BALR.

Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.

For more information visit BALR.com or the career page careers.BALR.com.

Section iconCompany Overview

Headquarters
20 Rigakade Amsterdam, North Holland 1013 Netherlands
Website
balr.com
SIC Code
6531 - Real Estate Agents and Managers
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    BALR.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BALR.'s revenue is estimated to be in the range of $1M$10M

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