Insights

Luxury Lifestyle Appeal BALR. targets a young, aspirational demographic seeking luxury lifestyle products that embody success and ambition, presenting opportunities to offer complementary high-end fashion, travel, or lifestyle accessories.

Strategic Collaborations Recent collaborations with brands like Xbox, Samsung, and luxury hotels demonstrate BALR.'s orientation towards premium partnerships, opening avenues for co-branded product lines or exclusive collaborations.

Acquisition and Expansion Being recently acquired by Sumwon Studios via the Xcelerator program indicates potential for growth, innovation, and increased market presence, signaling opportunities for sales in new collections or markets.

Digital Engagement Utilizing advanced tech tools such as Google Optimize and Hotjar suggests a focus on online customer experience, providing avenues to offer digital marketing services or customized e-commerce solutions.

Market Position & Revenue With an estimated revenue between one and ten million dollars and a relatively small team, BALR. presents opportunities to introduce scalable, high-margin products or services tailored for emerging luxury brands looking to expand their market footprint.

Similar companies to BALR.

BALR. Tech Stack

BALR. uses 8 technology products and services including Google Optimize, Hotjar, Mastercard, and more. Explore BALR.'s tech stack below.

  • Google Optimize
    A/B Testing
  • Hotjar
    Analytics
  • Mastercard
    Payment Processing
  • Bold Commerce
    Personalization
  • JavaScript
    Programming Languages
  • HTML
    Programming Languages
  • Recruitee
    Recruitment Marketing
  • Bootstrap
    UI Frameworks

BALR.'s Email Address Formats

BALR. uses at least 1 format(s):
BALR. Email FormatsExamplePercentage
First@balr.comJohn@balr.com
48%
Last@balr.comDoe@balr.com
2%
First.Last@balr.comJohn.Doe@balr.com
2%
First@balr.comJohn@balr.com
48%

Frequently Asked Questions

Where is BALR.'s headquarters located?

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BALR.'s main headquarters is located at 20 Rigakade Amsterdam, North Holland 1013 Netherlands. The company has employees across 2 continents, including EuropeNorth America.

What is BALR.'s official website and social media links?

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BALR.'s official website is balr.com and has social profiles on LinkedIn.

What is BALR.'s SIC code NAICS code?

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BALR.'s SIC code is 6531 - Real Estate Agents and Managers NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does BALR. have currently?

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As of March 2026, BALR. has approximately 33 employees across 2 continents, including EuropeNorth America. Key team members include Design Lead: C. M.Shop Manager: S. G.Store Manager: F. C.. Explore BALR.'s employee directory with LeadIQ.

What industry does BALR. belong to?

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BALR. operates in the Retail Apparel and Fashion industry.

What technology does BALR. use?

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BALR.'s tech stack includes Google OptimizeHotjarMastercardBold CommerceJavaScriptHTMLRecruiteeBootstrap.

What is BALR.'s email format?

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BALR.'s email format typically follows the pattern of First@balr.com. Find more BALR. email formats with LeadIQ.

When was BALR. founded?

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BALR. was founded in 2013.

BALR.

Retail Apparel and FashionNorth Holland, Netherlands11-50 Employees

BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Netherlands-based brand has created a complete range of high-quality items that inspire to live the life of a BALR.

Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.

For more information visit BALR.com or the career page careers.BALR.com.

Section iconCompany Overview

Headquarters
20 Rigakade Amsterdam, North Holland 1013 Netherlands
Website
balr.com
SIC Code
6531 - Real Estate Agents and Managers
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2013
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    BALR.'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    BALR.'s revenue is estimated to be in the range of $1M$10M

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