Market leadership BALTA is Latvia’s leading non-life insurer with over 30 years of experience, serving 300,000 private clients and 35,000 businesses. This established position suggests a stable customer base and potential cross-sell opportunities into existing clients with a trusted brand.

Growth & scale Part of the PZU group with a broad regional footprint in Central and Eastern Europe, BALTA benefits from strong corporate backing and potential for enhanced product suites, partnerships, and capital efficiency that can be leveraged in new markets or expanded product lines.

People & training A large workforce across 42 offices and a focus on continuous training indicate a mature distribution network and readiness to deploy targeted insurance solutions, risk management services, or advisor programs to improve client acquisition and retention.

Digital readiness Adoption of tools like WhatsApp Business, Google Tag Manager, and Google Search Console shows a modern approach to customer engagement and digital marketing. This enables scalable lead generation, retargeting, and improved customer experience through digital channels.

Finance & credibility Annual revenue in the range of tens of millions and a track record of recognition as a trustworthy insurer, combined with stability from corporate ownership, position BALTA as a credible partner for enterprise clients seeking reliable risk solutions and long-term contracts.