Acquisition history Baltimore Research was acquired by Schlesinger Group in March 2019, indicating access to broader stage, expanded client network, and potential integration of larger data collection capabilities to cross-sell services.

Financial size Annual revenue in the 10–25 million range and a mid-sized employee base (~51–200) suggest capacity to take on larger, multi-sponsor studies and to upsell advanced research services to existing clients.

Specialized focus Core strengths in healthcare, B2B, and low-incidence consumer research, combined with on-site recruiting and a high-tech focus group facility, present opportunities to upsell health outcomes research, patient journey studies, and complex usability analytics.

Facility leverage Eight state-of-the-art focus studios, on-site recruitment, and advanced tech (eye tracking, Perception Analyzer, viewing rooms) enable premium data collection and rapid-turnaround studies for healthcare and enterprise clients.

Market positioning In a market with peers of similar size, emphasize scalable data collection, full-service moderation, and turnkey recruiting to win clients seeking one-stop, high-quality ethnography, CLTs, and mock trial capabilities.