Luxury Event Focus Target weddings and upscale corporate events in Greenwich and NYC; promote custom event design, live orchid plants, and Baccarat vase arrangements as premium offerings; build partnerships with wedding planners and venues to secure recurring high-margin bookings.

Premium Product Upsell Create bundles and gift options featuring rare cut flowers, orchid plants, and vase arrangements; upsell premium delivery and curated vase displays to elevate occasions; explore corporate gifting programs.

Strategic Footprint NYC Leverage dual-shop presence in Greenwich and NYC to win local event business; target hotels, venues, and conference centers for steady floristry contracts; expand delivery reach and participate in luxury local events.

Digital Commerce Growth Optimize Shopify store for luxury branding, improve lead capture for events, and explore gifting or subscription models; leverage SEO and paid channels to reach couples and corporate buyers.

Scale with Partners As a small team, pursue partnerships with freelance florists, event planners, and logistics providers; explore white-label or concierge floral services for hotels and corporate clients; implement scalable fulfillment processes.