Ohio Expansion Bane-Welker recently expanded offices to Ohio and introduced New Holland Construction equipment there, signaling cross-region sales and service opportunities to grow Case IH and New Holland customer relationships in Indiana and Ohio.

Brand Leadership Recognized as a Top 10 Case IH Volume Dealer for 2025, Bane-Welker can leverage this credibility to upsell Case IH parts, warranties, and premium service packages to existing customers and new prospects.

Growing Footprint With revenue in the 50-100 million range and a 51-200 employee base, the company is positioned to pursue mid market rural accounts in Indiana and neighboring states with bundled equipment and service offerings.

Digital Strategy A proactive digital marketing function and the launch of Plowtalk indicate a mature content strategy; use this to generate inbound leads for parts, service, training, and new equipment across targeted farm segments.

Aftermarket Growth The company's stated focus on superior products and service creates opportunities to expand parts sales, maintenance contracts, and remote support services across both Case IH and New Holland lines, especially as Ohio expansion scales.