Neuroscience-based matchmaking Leverage neuroscience and human decision-making research to position Banihal as a unique platform for personalized matchmaking.

Niche market targeting Focus on the niche market of individuals looking for serious relationships and marriage, tailoring sales strategies to cater specifically to their needs and preferences.

Tech-focused sales approach Emphasize the use of advanced technologies such as Facebook Pixel, Mixpanel, and AdRoll CMP System as selling points to attract tech-savvy users and investors.

Competitive differentiation Highlight Banihal's tech stack diversity including jQuery, Bootstrap, and Amazon EC2 in sales pitches to showcase technological superiority over competitors like Lovestruck.

Personalized customer engagement Develop a sales strategy that emphasizes personalized customer engagement, utilizing the matching algorithms and data-driven approach of Banihal to create a unique selling proposition.