Banjo & Matilda Employee Directory
ManufacturingCalifornia, United States11-50 Employees
Banjo & Matilda was founded by Australian born Creative Director Belynda Macpherson in 2009, after an extensive career in publicity, fashion publishing and marketing. Prior company's where Belynda worked include Grazia, Harpers Bazaar and Maddison fashion magazines, major film studios including Warner Brothers, Universal Studios and Columbia TriStar Pictures; and, the Australian tourism industry marketing body Tourism Australia. Belinda also founded her own publicity firm "Global Artist" which she successfully sold to a larger group in 2002. Belynda identified the emerging casualization of the luxury fashion market and combined her passion for cashmere, the Australian beach lifestyle and frustration over the lack of accessible quality cashmere to create a new, more relevant luxury brand. One that was born on line as a direct to consumer ecommerce model thereby eliminating the unnecessary margin's that department and specialty stores take, enabling the brand to focus on a luxury quality product, but without inflated luxury prices. Banjo & Matilda is known for luxury quality casual cashmere knitwear which retails for 1/3rd of the price of a traditional luxury brand offering similar quality. Streamlining the production process by partnering with cashmere yarn producers in inner Mongolia (where 98% of the worlds cashmere originates), and manufacturing in specialist factories with deep knitting expertise, the company sells directly to customers online, avoiding the typical costs of wholesale/retailer markup conveniently delivering a luxury quality product at an accessible price point.
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