Award-winning bank Bank al Etihad received the 2023 Best SME Growth Bank (Middle East) award, highlighting its strong reputation and success in supporting small and medium enterprises. This recognition could serve as a key selling point when targeting SME clients looking for a trusted banking partner.

Strategic partnerships The recent collaborations with Fine Hygienic Holding, Ammanu, NetGuardians, and MoneySmart showcase Bank al Etihad's ability to form strategic alliances across various industries. Leveraging these partnerships can open doors to cross-selling opportunities and expanding the bank's service offerings to partners' customers.

Empowering women in the workforce Bank al Etihad's Shorouq Comeback Program aims to support women reentering the workforce after career breaks. This initiative reflects the bank's commitment to diversity and inclusion, presenting an opportunity to tailor financial solutions and services to female professionals looking to restart their careers.

Technological innovation The bank's tech stack, which includes Facebook Pixel, AWS, and AI-enabled fraud prevention services, demonstrates its focus on leveraging advanced technologies. Highlighting these innovative solutions can appeal to tech-savvy clients seeking a modern banking experience supported by robust digital tools.

Market leadership Being recognized as the 'most Active Issuing Bank in Jordan' for 2022 positions Bank al Etihad as a leader in the market. This accolade signifies credibility and expertise, offering a compelling reason for potential clients to choose the bank for their financial needs and transactions.