Community Focus Bank First's primary customer base includes teachers, nurses, and allied health professionals, indicating a strong focus on serving community-oriented professions. Sales opportunities exist in offering tailored financial products and services that address the specific needs of these caring professions.

Digital Strategy With a tech stack incorporating Microsoft 365, Cloudflare CDN, and Contentful, Bank First embraces cloud-based and digital engagement tools. There is potential to introduce innovative digital banking solutions and enhance online customer experiences to attract tech-savvy clients.

Leadership Growth Recent hires of senior leaders including a new president and AVPs in product management and business banking suggest active expansion and strategic development. There are opportunities to position new financial products aligned with leadership's growth initiatives.

Market Position Operating with a revenue range of $25M to $50M and approximately 201-500 employees, Bank First is positioned as a community-focused regional bank with room to expand its market share by leveraging its dedicated client base and reinforcing its community ties.

Partnership Opportunities Recent collaborations, such as the partnership with The One Box Group, highlight openness to strategic alliances. This presents opportunities for co-branded financial products, local community initiatives, or technology integrations to increase engagement and customer retention.