BankShift
Financial ServicesOregon, United States2-10 Employees
BankShift is a financial services company based in Portland, Oregon, founded in 2020 and licensed exclusively to credit unions. It provides a branded, embedded banking loyalty platform that enables credit unions to partner with trusted brands to create new revenue streams and deepen member engagement. The platform can be delivered either embedded directly into brand-owned apps and ecosystems or as a standalone, co-branded credit union-hosted experience, without requiring core-system conversions or complex integrations. For brands, BankShift supports seamless branded banking within their platforms, with affiliate revenue tied to banking activity and loyalty enhanced through rewards, discounts, and branded offers. For credit unions, the arrangement offers new revenue streams, rapid deployment via low-code integration, and a compliance-ready infrastructure that supports broader reach through trusted consumer-brand ecosystems. In April 2025, BankShift announced its participation in FinovateSpring 2025.