Digital Banking Experience Bankwest has recently launched a new app and website, unveiling a major brand + customer experience overhaul. This presents an opportunity for sales professionals to capitalize on the revamped digital banking experience to attract new customers and engage existing ones.

Innovative Security Tools Bankwest introduced 'Check-it technology' and 'NameCheck' security tools on their app, empowering customers with enhanced security features. Sales development representatives can leverage these innovative tools as selling points to appeal to security-conscious customers and businesses looking for advanced banking solutions.

People-Centric Approach With a focus on putting customers at the heart of everything they do, Bankwest's people-centric approach can be a compelling selling point for sales teams. Highlighting this customer-centric philosophy can resonate well with prospects seeking personalized service and a strong emphasis on customer satisfaction.

Tech Stack Utilization Bankwest utilizes a tech stack including IBM Campaign, Python, and Microsoft Teams. This tech-savvy approach can be leveraged by sales professionals to showcase the company's commitment to using cutting-edge technology for delivering seamless banking experiences, thereby attracting businesses looking for tech-driven financial partners.

Strategic Brand Development Through partnerships with agencies like Bear Meets Eagle On Fire, Bankwest is investing in developing a new brand platform and vision. Sales development representatives can capitalize on this strategic brand development to align their sales pitches with Bankwest's evolving brand identity, offering a fresh perspective to potential clients.