New Brand Platform Launch Bankwest has recently launched its new brand platform 'Just Enough Bank', focusing on uncomplicated and genuinely useful experiences for customers. This reimagined banking experience presents an opportunity to emphasize unique selling points and attract new customers.

Digital Transformation With the unveiling of a new app and website as part of a major brand and customer experience overhaul, Bankwest is well-positioned to leverage its digital presence to drive sales. Emphasizing the improved digital banking experience can help capture the attention of tech-savvy customers.

Leadership Announcement The recent appointment of Douglas Baxter as Chief Financial Officer presents a strategic opportunity for Bankwest to showcase strong financial management and stability. Leveraging the expertise of key personnel like Baxter can instill confidence in potential investors and partners.

Partnership with Creative Studio By partnering with the creative studio Bear Meets Eagle On Fire for the development and launch of the new brand platform, Bankwest has the chance to highlight its innovative approach to customer engagement. This collaboration can be emphasized as a unique selling point to differentiate from competitors.

National Growth Ambitions Aligned with its national growth ambitions, Bankwest's 'Just Enough Bank' platform provides an opportunity to expand its customer base and geographical reach. Sales development representatives can leverage this growth strategy to target new markets and increase revenue streams.