Insights

Community Commitment Baptist Health Plan has a strong focus on improving health outcomes and reducing healthcare costs for Kentuckians, creating opportunities to promote wellness programs, cost containment solutions, and value-based insurance services.

Established Market Presence With over 20 years of experience through its predecessor Bluegrass Family Health, Baptist Health Plan has an entrenched position in the local market, enabling targeted outreach for additional insurance products and partnership opportunities.

Growth Potential As a relatively small but expanding insurance provider with revenues between $100M and $250M, there is scope to introduce innovative coverage solutions, tech-driven member engagement platforms, and customized plans to attract new employer and individual clients.

Technology Utilization Leveraging a modern tech stack including WordPress, jQuery, and analytics tools like Google Tag Manager, Baptist Health Plan is positioned to adopt advanced digital engagement and data-driven marketing strategies to increase member acquisition.

Competitive Positioning While competitors like Anthem and Centene have large national footprints, Baptist Health Plan’s local focus and strong ties to Baptist Health could be emphasized to develop tailored partnerships, wellness programs, and tech integrations that resonate with regional healthcare needs.

Baptist Health Plan Tech Stack

Baptist Health Plan uses 8 technology products and services including WordPress, Font Awesome, Google Fonts API, and more. Explore Baptist Health Plan's tech stack below.

  • WordPress
    Content Management System
  • Font Awesome
    Font Scripts
  • Google Fonts API
    Font Scripts
  • yepnope.js
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management

Media & News

Baptist Health Plan's Email Address Formats

Baptist Health Plan uses at least 1 format(s):
Baptist Health Plan Email FormatsExamplePercentage
First.Last@baptisthealthplan.comJohn.Doe@baptisthealthplan.com
40%
FLast@baptisthealthplan.comJDoe@baptisthealthplan.com
10%
First.Last@baptisthealthplan.comJohn.Doe@baptisthealthplan.com
40%
FLast@baptisthealthplan.comJDoe@baptisthealthplan.com
10%

Frequently Asked Questions

Where is Baptist Health Plan's headquarters located?

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Baptist Health Plan's main headquarters is located at 651 Perimeter Drive Suite 300 Lexington, Kentucky 40517 United States. The company has employees across 1 continents, including North America.

What is Baptist Health Plan's phone number?

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You can contact Baptist Health Plan's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Baptist Health Plan's official website and social media links?

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Baptist Health Plan's official website is baptisthealthplan.com and has social profiles on LinkedIn.

What is Baptist Health Plan's NAICS code?

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Baptist Health Plan's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Baptist Health Plan have currently?

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As of February 2026, Baptist Health Plan has approximately 28 employees across 1 continents, including North America. Key team members include President: J. F.Director Of Human Resources: C. O.Sales And Marketing Director, Medicare Advantage: M. R.. Explore Baptist Health Plan's employee directory with LeadIQ.

What industry does Baptist Health Plan belong to?

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Baptist Health Plan operates in the Insurance industry.

What technology does Baptist Health Plan use?

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Baptist Health Plan's tech stack includes WordPressFont AwesomeGoogle Fonts APIyepnope.jsjQueryModernizrPHPGoogle Tag Manager.

What is Baptist Health Plan's email format?

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Baptist Health Plan's email format typically follows the pattern of First.Last@baptisthealthplan.com. Find more Baptist Health Plan email formats with LeadIQ.

Baptist Health Plan

InsuranceKentucky, United States11-50 Employees

Baptist Health Plan offers healthcare coverage to individuals, families and employers—backed by Baptist Health, the largest not-for-profit healthcare system in Kentucky.*

While the Baptist Health Plan name may be new to you, Baptist Health’s insurance arm, Bluegrass Family Health, has offered health insurance through area employers for more than 20 years. Our new name represents our close ties to the Baptist Health mission and brings us even closer to our parent organization in Louisville.

Baptist Health Plan is committed to improving the health and wellness of Kentuckians and all the communities we serve. We are not only reaching more people—we are focused on delivering real value to our members. That means providing coverage for serious illnesses and other needs, and finding ways to reduce our members’ healthcare costs along the way.

* Based on inpatient hospital discharges in calendar year 2014, per Kentucky Hospital Association

Section iconCompany Overview

Headquarters
651 Perimeter Drive Suite 300 Lexington, Kentucky 40517 United States
Phone number
NAICS Code
524 - Insurance Carriers and Related Activities
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    Baptist Health Plan's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Baptist Health Plan's revenue is estimated to be in the range of $100M$250M

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