Insights

Strong Brand Legacy With a history dating back to 1882 and continuous family ownership, Bar Keepers Friend has established itself as a trusted and reputable brand in the household cleaning market, offering an opportunity to leverage brand loyalty in marketing and cross-selling efforts.

Growth Potential Generating between 25 million and 50 million dollars in revenue with a relatively modest team of 51 to 200 employees, the company shows scalability potential, presenting opportunities to expand product lines or enter new markets with minimal organizational disruption.

Digital Presence Utilizing key digital tools like Amazon Web Services and Google Ads tracking, Bar Keepers Friend demonstrates an active online marketing strategy, indicating potential for targeted digital advertising solutions or e-commerce platform enhancements.

Leadership Transition The recent appointment of Azania Andrews as CEO suggests a strategic shift or new growth direction, which could open doors for innovative partnerships, product development, or strategic expansions aligned with the company’s evolving vision.

Market Positioning Competing alongside companies with larger teams and revenues, Bar Keepers Friend's focus on science-backed cleaning solutions and a legacy of quality positions it well to target premium segments and professional cleaning markets through specialized sales initiatives.

Similar companies to Bar Keeper's Friend

Bar Keeper's Friend Tech Stack

Bar Keeper's Friend uses 8 technology products and services including Google Ads Conversion Tracking, Amazon Web Services, Google Fonts API, and more. Explore Bar Keeper's Friend's tech stack below.

Google Ads Conversion Tracking
Analytics
Amazon Web Services
Cloud Hosting
Google Fonts API
Font Scripts
particles.js
Javascript Graphics
Clipboard.js
Javascript Libraries
Kinsta
Platform As A Service
Gravity Forms
Web Platform Extensions
Facebook
Widgets

Media & News

Bar Keepers Friend hires Azania Andrews as CEO.
Concurrent with the closing, BKF has named Azania Andrews as CEO.
Mar 19, 2025 | www.pehub.com

Bar Keeper's Friend's Email Address Formats

Bar Keeper's Friend uses at least 1 format(s):

Bar Keeper's Friend Email Formats	Example	Percentage
FLast@barkeepersfriend.com	JDoe@barkeepersfriend.com	42%
Last@barkeepersfriend.com	Doe@barkeepersfriend.com	14%
First.Last@barkeepersfriend.com	John.Doe@barkeepersfriend.com	2%
FLast@barkeepersfriend.com	JDoe@barkeepersfriend.com	42%

Frequently Asked Questions

Where is Bar Keeper's Friend's headquarters located?

Bar Keeper's Friend's main headquarters is located at 5240 Walt Place, Indianapolis, IN 46254, US. The company has employees across 2 continents, including North AmericaEurope.

What is Bar Keeper's Friend's phone number?

You can contact Bar Keeper's Friend's main corporate office by phone at

+1-317-633-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bar Keeper's Friend's official website and social media links?

Bar Keeper's Friend's official website is barkeepersfriend.com and has social profiles on LinkedIn.

How much revenue does Bar Keeper's Friend generate?

As of October 2025, Bar Keeper's Friend's annual revenue is estimated to be $17M.

What is Bar Keeper's Friend's NAICS code?

Bar Keeper's Friend's NAICS code is 31-33 - Manufacturing.

How many employees does Bar Keeper's Friend have currently?

As of October 2025, Bar Keeper's Friend has approximately 51 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: A. A.Chief Financial Officer & Chief Human Resources Officer: M. S.Vice President Of Sales: K. G.. Explore Bar Keeper's Friend's employee directory with LeadIQ.

What industry does Bar Keeper's Friend belong to?

Bar Keeper's Friend operates in the Manufacturing industry.

What technology does Bar Keeper's Friend use?

Bar Keeper's Friend's tech stack includes Google Ads Conversion TrackingAmazon Web ServicesGoogle Fonts APIparticles.jsClipboard.jsKinstaGravity FormsFacebook.

What is Bar Keeper's Friend's email format?

Bar Keeper's Friend's email format typically follows the pattern of FLast@barkeepersfriend.com. Find more Bar Keeper's Friend email formats with LeadIQ.

When was Bar Keeper's Friend founded?

Bar Keeper's Friend was founded in 1955.

Bar Keeper's Friend

Q: How many employees does Bar Keeper's Friend have currently?

Bar Keeper's Friend has approximately 51 employees.

Q: What technology does Bar Keeper's Friend use?

Bar Keeper's Friend's tech stack includes X-Content-Type-Options, WP Rocket, Facebook, OWL Carousel, RSS.

ManufacturingUnited States51-200 Employees

Founded in 1882, Bar Keepers Friend is a trusted provider of premium household and commercial cleaning solutions. Purchased by Beurt and Cory SerVaas in 1956, Bar Keepers Friend has enjoyed sustained growth through multiple generations of SerVaas family management.  Today, the brand is known for its powerful, science-backed formulas that effectively remove rust stains, mineral deposits, soap scum, tarnish, and other tough stains from a variety of hard surfaces. With a legacy of quality and innovation, Bar Keepers Friend continues to be the go-to choice for consumers, professionals, and businesses seeking superior cleaning performance. For more information, please visit barkeepersfriend.com.