Insights

Brand Legacy and Trust With a history dating back to 1882 and a sustained family-led growth, Bar Keeper's Friend has established a strong legacy of trust and quality in the cleaning industry. This positions the company well to build premium product lines or collaborate on high-end sanitation solutions targeting both retail and professional markets.

Product Effectiveness Known for science-backed formulas capable of handling tough stains on various surfaces, the company offers an opportunity to introduce advanced cleaning technologies, eco-friendly formulations, or complementary products that leverage its reputation for reliability and superior performance.

Market Presence and Potential Serving household and commercial sectors with a modest employee base and significant revenue, Bar Keeper's Friend demonstrates an attractive target for B2B partnerships, wholesale distribution, or expansion into new geographic or product segments to scale sales.

Digital and E-Commerce Focus Utilizing modern digital tools including AWS, Google Ads, and social media integrations, the company emphasizes online engagement and e-commerce channels. This presents opportunities for advanced digital marketing services, customer engagement solutions, or analytics enhancements to boost online sales.

Leadership1 and Growth Strategy Recent appointment of a new CEO indicates strategic leadership and growth initiatives. Engaging with the company on leadership development, management consultancy, or innovation partnerships could support their future expansion and market penetration efforts.

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Bar Keeper's Friend Tech Stack

Bar Keeper's Friend uses 8 technology products and services including Google Ads Conversion Tracking, Amazon Web Services, Google Fonts API, and more. Explore Bar Keeper's Friend's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Google Fonts API
    Font Scripts
  • particles.js
    Javascript Graphics
  • Clipboard.js
    Javascript Libraries
  • Kinsta
    Platform As A Service
  • Gravity Forms
    Web Platform Extensions
  • Facebook
    Widgets

Bar Keeper's Friend's Email Address Formats

Bar Keeper's Friend uses at least 1 format(s):
Bar Keeper's Friend Email FormatsExamplePercentage
FLast@barkeepersfriend.comJDoe@barkeepersfriend.com
41%
Last@barkeepersfriend.comDoe@barkeepersfriend.com
14%
First.Last@barkeepersfriend.comJohn.Doe@barkeepersfriend.com
4%
FLast@barkeepersfriend.comJDoe@barkeepersfriend.com
41%

Frequently Asked Questions

Where is Bar Keeper's Friend's headquarters located?

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Bar Keeper's Friend's main headquarters is located at 5240 Walt Place Indianapolis, Indiana 46254 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Bar Keeper's Friend's phone number?

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You can contact Bar Keeper's Friend's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bar Keeper's Friend's official website and social media links?

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Bar Keeper's Friend's official website is barkeepersfriend.com and has social profiles on LinkedIn.

How much revenue does Bar Keeper's Friend generate?

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As of March 2026, Bar Keeper's Friend's annual revenue is estimated to be $17M.

What is Bar Keeper's Friend's NAICS code?

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Bar Keeper's Friend's NAICS code is 31-33 - Manufacturing.

How many employees does Bar Keeper's Friend have currently?

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As of March 2026, Bar Keeper's Friend has approximately 40 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Financial Officer & Chief Human Resources Officer: M. S.Vice President Of Sales: K. G.Head Of Marketing: F. Z.. Explore Bar Keeper's Friend's employee directory with LeadIQ.

What industry does Bar Keeper's Friend belong to?

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Bar Keeper's Friend operates in the Manufacturing industry.

What technology does Bar Keeper's Friend use?

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Bar Keeper's Friend's tech stack includes Google Ads Conversion TrackingAmazon Web ServicesGoogle Fonts APIparticles.jsClipboard.jsKinstaGravity FormsFacebook.

What is Bar Keeper's Friend's email format?

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Bar Keeper's Friend's email format typically follows the pattern of FLast@barkeepersfriend.com. Find more Bar Keeper's Friend email formats with LeadIQ.

When was Bar Keeper's Friend founded?

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Bar Keeper's Friend was founded in 1955.

Bar Keeper's Friend

ManufacturingIndiana, United States11-50 Employees

Founded in 1882, Bar Keepers Friend is a trusted provider of premium household and commercial cleaning solutions. Purchased by Beurt and Cory SerVaas in 1956, Bar Keepers Friend has enjoyed sustained growth through multiple generations of SerVaas family management.  Today, the brand is known for its powerful, science-backed formulas that effectively remove rust stains, mineral deposits, soap scum, tarnish, and other tough stains from a variety of hard surfaces. With a legacy of quality and innovation, Bar Keepers Friend continues to be the go-to choice for consumers, professionals, and businesses seeking superior cleaning performance. For more information, please visit barkeepersfriend.com.

Section iconCompany Overview

Headquarters
5240 Walt Place Indianapolis, Indiana 46254 United States
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1955
Employees
11-50

Section iconFunding & Financials

  • $100M$250M

    Bar Keeper's Friend's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Bar Keeper's Friend's revenue is estimated to be in the range of $100M$250M

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