Insights

Strong Legacy With a history dating back to 1882 and sustained family management, Bar Keepers Friend has established itself as a trusted brand in both household and commercial cleaning markets, providing a stable platform for expansion and brand loyalty initiatives.

Market Position Known for powerful, science-backed cleaning formulas that effectively tackle tough stains on hard surfaces, the company appeals to professional and consumer segments seeking high-performance cleaning solutions, presenting opportunities to upsell premium products.

Recent Leadership The appointment of Azania Andrews as CEO in March 2025 marks a new phase of leadership, potentially opening doors for innovative marketing strategies and targeted sales approaches to drive growth in expanding markets.

Growth Opportunity Operating with an estimated revenue between 25 to 50 million dollars and a lean team of up to 50 employees, Bar Keepers Friend offers a flexible sales landscape for introducing new product lines or expanding into adjacent cleaning categories.

Digital Presence With an active online platform and modern tech stack including Google Cloud and SEO tools, there is a strong foundation for digital marketing partnerships, e-commerce enhancements, and data-driven sales campaigns aimed at increasing market share.

Similar companies to Bar Keeper's Friend

Bar Keeper's Friend Tech Stack

Bar Keeper's Friend uses 8 technology products and services including Google Ads Conversion Tracking, Amazon Web Services, Google Fonts API, and more. Explore Bar Keeper's Friend's tech stack below.

  • Google Ads Conversion Tracking
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Google Fonts API
    Font Scripts
  • particles.js
    Javascript Graphics
  • Clipboard.js
    Javascript Libraries
  • Kinsta
    Platform As A Service
  • Gravity Forms
    Web Platform Extensions
  • Facebook
    Widgets

Bar Keeper's Friend's Email Address Formats

Bar Keeper's Friend uses at least 1 format(s):
Bar Keeper's Friend Email FormatsExamplePercentage
FLast@barkeepersfriend.comJDoe@barkeepersfriend.com
41%
Last@barkeepersfriend.comDoe@barkeepersfriend.com
14%
First.Last@barkeepersfriend.comJohn.Doe@barkeepersfriend.com
4%
FLast@barkeepersfriend.comJDoe@barkeepersfriend.com
41%

Frequently Asked Questions

Where is Bar Keeper's Friend's headquarters located?

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Bar Keeper's Friend's main headquarters is located at 5240 Walt Place Indianapolis, Indiana 46254 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Bar Keeper's Friend's phone number?

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You can contact Bar Keeper's Friend's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Bar Keeper's Friend's official website and social media links?

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Bar Keeper's Friend's official website is barkeepersfriend.com and has social profiles on LinkedIn.

How much revenue does Bar Keeper's Friend generate?

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As of March 2026, Bar Keeper's Friend's annual revenue is estimated to be $17M.

What is Bar Keeper's Friend's NAICS code?

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Bar Keeper's Friend's NAICS code is 31-33 - Manufacturing.

How many employees does Bar Keeper's Friend have currently?

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As of March 2026, Bar Keeper's Friend has approximately 40 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Financial Officer & Chief Human Resources Officer: M. S.Vice President Of Sales: K. G.Head Of Marketing: F. Z.. Explore Bar Keeper's Friend's employee directory with LeadIQ.

What industry does Bar Keeper's Friend belong to?

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Bar Keeper's Friend operates in the Manufacturing industry.

What technology does Bar Keeper's Friend use?

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Bar Keeper's Friend's tech stack includes Google Ads Conversion TrackingAmazon Web ServicesGoogle Fonts APIparticles.jsClipboard.jsKinstaGravity FormsFacebook.

What is Bar Keeper's Friend's email format?

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Bar Keeper's Friend's email format typically follows the pattern of FLast@barkeepersfriend.com. Find more Bar Keeper's Friend email formats with LeadIQ.

When was Bar Keeper's Friend founded?

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Bar Keeper's Friend was founded in 1955.

Bar Keeper's Friend

ManufacturingIndiana, United States11-50 Employees

Founded in 1882, Bar Keepers Friend is a trusted provider of premium household and commercial cleaning solutions. Purchased by Beurt and Cory SerVaas in 1956, Bar Keepers Friend has enjoyed sustained growth through multiple generations of SerVaas family management.  Today, the brand is known for its powerful, science-backed formulas that effectively remove rust stains, mineral deposits, soap scum, tarnish, and other tough stains from a variety of hard surfaces. With a legacy of quality and innovation, Bar Keepers Friend continues to be the go-to choice for consumers, professionals, and businesses seeking superior cleaning performance. For more information, please visit barkeepersfriend.com.

Section iconCompany Overview

Headquarters
5240 Walt Place Indianapolis, Indiana 46254 United States
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1955
Employees
11-50

Section iconFunding & Financials

  • $100M$250M

    Bar Keeper's Friend's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Bar Keeper's Friend's revenue is estimated to be in the range of $100M$250M

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