Tourism Marketing Capitalizing on the chamber’s tourism focus and the newly launched Visitor Guide, offer advertising, sponsored content, and co-branded promotions that reach local businesses and visitors. Propose print and digital placements, guide sponsorships, and featured listings tied to Baraboo’s attractions.

Lean Staffing Outsourcing With a lean staff and a broad member network, there is a strong need for outsourced marketing services, event planning, and content creation to scale initiatives. Position as a partner for end-to-end marketing, vendor management, and campaign execution that lightens internal workloads for member businesses.

Data Driven Marketing Technology and data capabilities are available through GIS tools and a WordPress-based site, opening opportunities for data-driven marketing, targeted geolocation campaigns, enhanced member directories, and analytics dashboards. Offer managed digital marketing programs, audience segmentation, and performance reporting.

Partnership Sponsorships Partnerships with Sauk County and Downtown Baraboo illustrate openness to sponsorships and co-branded events. Propose sponsorship packages, joint campaigns, and fundraising initiatives that align with community priorities and drive exposure for member brands.

Economic Health Insights The chamber emphasizes economic health and issues affecting local business. This creates an avenue for market intelligence products, local trend reports, competitive benchmarking, and tourism market insights aligned with member needs. Provide research services and custom briefs to support member marketing plans.