Digital storefront Baraboo Power Equipment already uses Squarespace and has a modern web stack; there is an opportunity to expand into online parts and service bookings, integrate an inventory- and warranty-enabled catalog, and optimize for local search to capture farming customers in Wisconsin. Local SEO and content marketing could drive more inbound inquiries from Wisconsin farmers.

Cloud and security With usage of AWS and Azure, and a small team, consider managed cloud and cybersecurity services to ensure uptime, data protection, backups, and simple site maintenance. Propose consolidating hosting, monitoring, and security to reduce overhead.

Brand partnerships The company sits among major equipment brands like Kubota, Deere, ARIENS, and Echo. There is opportunity to pursue authorized dealer or service partner status, expand service offerings, and cross-sell maintenance contracts and accessories through these brand relationships.

Financing and inventory As a small operation, access to vendor financing and short-term credit could accelerate inventory expansion, spare parts stocking, and service equipment, enabling faster quotes and higher service capacity.

Local marketing Leverage Google Maps and local search optimization to capture nearby farmers. Implement a simple CRM, lead capture, and follow-up processes; offer service bundles and seasonal promotions to drive repeat business.