High-profile clients Barbarian has a strong portfolio of high-profile clients such as American Express, HubSpot, JBL, and Samsung, showcasing their capability to handle large brands with diverse needs. These existing client relationships present upsell and cross-sell opportunities for additional services or expansion within the clients' organizations.

Tech-forward approach With a tech stack that includes SAP, AngularJS, and Microsoft Azure, Barbarian emphasizes technology-driven solutions in their service offerings. This tech-forward approach aligns well with companies seeking innovative digital solutions, presenting a strategic entry point for Barbarian in engaging tech-savvy prospects.

Recent leadership changes Barbarian's recent appointment of Vince Lim as Chief Creative Officer signals a period of change and potential strategic realignment. Sales professionals can leverage this transition to reconnect with existing leads or engage new prospects, highlighting the agency's fresh perspective and renewed creative direction.

Competitive market positioning Amidst competitors like Razorfish and Sapient, Barbarian's revenue range places it in a strategic position for mid-sized companies seeking personalized attention and innovative solutions. This positioning allows sales teams to emphasize Barbarian's tailored services and agility compared to larger agencies.

Revenue growth potential Barbarian's revenue falling within the $10M - $50M range indicates growth opportunities for sales expansion. Sales development representatives can target companies looking to invest in marketing services within this revenue bracket, offering Barbarian's expertise to elevate their digital storytelling and brand engagement.