Key Personnel Changes Barbarian has recently made significant leadership changes, such as appointing a new Chief Creative Officer and a new CEO. Leveraging these changes could be an opportunity to engage with decision-makers in the company and explore potential collaboration or service offerings.

Specialization in Digital Narratives With a focus on reimagining digital narratives and utilizing technologies like SAP, AngularJS, and Microsoft Azure, Barbarian is well-positioned to assist brands in enhancing their online presence. Highlighting expertise in crafting meaningful digital experiences could resonate with companies seeking innovative advertising solutions.

Revenue & Financial Stability Barbarian operates within a revenue range of $10M - $50M, indicating financial stability and growth potential. This financial health could signify a willingness and capacity to invest in new partnerships, making it an attractive target for businesses looking to collaborate with financially secure partners.

Competitive Positioning Although Barbarian competes with agencies like Razorfish and Fantasy, its focused approach on platform-driven ecosystems and emerging technologies sets it apart in the market. Positioning Barbarian as a unique digital creative agency with a screen-first experience design philosophy can differentiate it from competitors.

Tech Stack & Innovation Focus Barbarian's tech stack includes cutting-edge tools like Open Graph, Elasticsearch, and HSTS, indicating a strong emphasis on innovation and technology-driven solutions. Emphasizing the agency's technological acumen and innovative mindset could be appealing to companies seeking advanced digital advertising strategies.