Acquisition Opportunity Barbour Concrete was acquired by Forterra in July 2021, indicating potential alignment with Forterra’s broader product portfolio and distribution channels. This presents a sales opportunity to position complementary precast solutions or services that enhance Forterra’s existing offerings for municipal, utility, and commercial projects.

Midwest Focus With a long-standing presence in the Kansas City Metro area and the Midwest, Barbour serves regional markets for drainage, utilities, and infrastructure. A sales approach can emphasize local supply chain resilience, faster lead times, and regional compliance expertise to win nearby utility and municipal projects.

NPCA Certified Being NPCA Certified positions Barbour as a trusted precast partner for quality and industry standards. Opportunities exist to upsell higher-specification precast products, customizations, or joint marketing with engineering teams seeking certified suppliers for large-scale municipal and transportation projects.

Small but Specialized Operating with a lean team (2-10 employees) yet a long track record and major project exposure suggests high-touch, relationship-driven sales. Emphasize strategic account management, value-based pricing, and targeted outreach to decision-makers in utilities, road authorities, and commercial developers.

Growth Signals Historical recognition as a Major Employer of the Year and ongoing expansion through Forterra’s acquisition imply growth potential. Leverage these signals to propose scalable precast solutions, retrofit and maintenance programs, and bundled services for stormwater, drainage, and infrastructure modernization projects.